Key Art, Key Changes: Fences, Collateral Beauty, Passengers

Fences It’s a different image being used but it’s the same idea. The theatrical poster featured Washington and Davis looking off into the distance like they’re sitting on a bench in the backyard or something and was in black-and-white. For the home video release they’re shown in more of a loving embrace, the two laughing and…… Continue reading Key Art, Key Changes: Fences, Collateral Beauty, Passengers

MMM Recap: Week of 12/16/16 New Releases

Collateral Beauty The strongest card the studio has to play is the big emotions that are part of the story. So it hits that beat as forcefully and repeatedly as it can, showing Smith breaking down and having his conversations with death and everything else as a way to sell the movie as a big-budget…… Continue reading MMM Recap: Week of 12/16/16 New Releases

Movie Marketing Madness: Collateral Beauty

Death seems to loom over everything in the new movie Collateral Beauty. Will Smith plays Howard, a man who loses both his wife and child in a great tragedy. He retreats from much of his life, alienating his friends and those around him. So he begins to write letters to concepts like Love, Time and…… Continue reading Movie Marketing Madness: Collateral Beauty