2014’s Guardians of the Galaxy was considered a big bet for Marvel, potentially the first substantial under-performing entry in the Cinematic Universe the company had built since 2008. That was largely because it was being put together with a far less serious tone than other movies, thanks largely to the casting of Chris Pratt in … Continue reading Movie Marketing Madness: Guardians of the Galaxy Vol. 2
Movie Marketing Madness: Passengers
Space travel and exploration has long captivated audiences, including recent movies such as Interstellar, Gravity and more. The latest to attempt to capture the imagination of the moviegoing public is Passengers, starring Chris Pratt and Jennifer Lawrence. The two play Jim Preston and Aurora Dunn, just a couple of the thousands of occupants of Starship … Continue reading Movie Marketing Madness: Passengers
Movie Marketing Madness: The Magnificent Seven
When Emma Cullen (Haley Bennett) sees her husband gunned down in front of her she sets out to get her share of revenge for the slaying. So she and the rest of her town that's being terrorized turn to a bounty hunter named Chisolm (Denzel Washington) to break the grip of violence. That's what sets … Continue reading Movie Marketing Madness: The Magnificent Seven
