Selling Men In Black – International

My latest post for The Hollywood Reporter is a recap of the marketing campaign mounted by Sony Pictures for Men In Black: International. Sony’s campaign for Men In Black: International features the same slick technology and humor the franchise is known for. A $30 million stateside opening weekend tracking estimate (which would mark a franchise…… Continue reading Selling Men In Black – International

Movie Marketing Madness: The Huntsman: Winter’s War

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. With so many franchise engaging in reboots, sequels, sidequels, spiritual sequels and other extensions and offshoots it can sometimes be a big difficult for people to keep the timeline straight. Ask a non-geek when the postscript…… Continue reading Movie Marketing Madness: The Huntsman: Winter’s War

Movie Marketing Madness: In The Heart of The Sea

“Inspired by a true story” is a pretty common thing to see in books, movies and other media. Real life is not only a rich vein of potential stories but these are often more compelling than the fiction that is either told or adapted. Plus these come with that added drama that this *really* happened…… Continue reading Movie Marketing Madness: In The Heart of The Sea