Frank (Chris Evans) is a reluctant, unexpected single dad in the new movie Gifted. When his sister passed away he agreed to take in and raise his niece Mary (Mckenna Grace), a precocious seven year old. Mary is gifted, doing college-level work in a number of subjects but before she passed Frank promised his sister … Continue reading Movie Marketing Madness: Gifted
Movie Marketing Madness: Captain America: Civil War
Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. One of the central conceits of most superhero stories is that no one talks to each other. Most issues could be addressed simply if X asked Y why they were acting like that the other day … Continue reading Movie Marketing Madness: Captain America: Civil War
That Deadpool Back-and-Forth Could Only Happen on Twitter
Twitter continues, as a company, to suffer under the delusion that it’s a mass-audience tool. We’re told over and over again that it’s “too complicated” and difficult for people to get their heads around, which is why new user acquisition is so stagnant and the company keeps tripping over itself to add or change features … Continue reading That Deadpool Back-and-Forth Could Only Happen on Twitter
Selling The Fantastic Four
This summer, the breasts of Jessica Simpson and Britney Spears team up in "The Fantastic Four"No? How about this one: This summer, the only men who didn’t say “shit!” when they read Jennifer Garner was schtuping Ben Affleck are The Fantastic Four. In actuality, "The Fantastic Four" is the latest attempt by Marvel Comics to … Continue reading Selling The Fantastic Four
Chris Thilk 