Video Lures More Media Companies

Publishing company Complex has become the latest media outlet to license original programming to a streaming service, in this case both Netflix and Hulu. The first will get six shows while the second gets 10. Complex’s situation is a bit different, as the article points out, than efforts by publishers like Vox Media and others … Continue reading Video Lures More Media Companies

Quick Takes: Content Marketing and Media News for 12/5/17

MEDIA Paywalls are once again the tactic du jour in the media world, with The New York Times cutting the number of “free” articles readers can consume from 10 to five and Wired and Business Insider both adding limited free access before encountering a paywall. The bad news continues to come for various media outlets, … Continue reading Quick Takes: Content Marketing and Media News for 12/5/17

Quick Takes: Content Marketing and Media News for 10/27/17

The Content Marketing Institute is out with a new study that takes a look at the state of the industry. Basically people are feeling things are working better than they have in the past and it’s all going quite nicely, thank you very much. Apple is taking a conservative, at least in terms of subject … Continue reading Quick Takes: Content Marketing and Media News for 10/27/17

Quick Takes: Content Marketing and Media News for 10/23/17

According to the company, 80% of Snapchat users create posts at restaurants, which is one reason behind the Context Cards it recently announced that allow people to leave - and then find - tips and comments on eateries. Recode has more numbers on popular locations. Publishers are preparing for the day (likely coming soon) when … Continue reading Quick Takes: Content Marketing and Media News for 10/23/17

Social Networks Next Big Innovation: Basically Inventing TV

A couple days ago Facebook introduced Watch, a way for people to watch new, more formal shows, on the network. Shows are made up of episodes which can be recorded and published by the producers or they can be streamed live. If that sounds a lot like how TV has worked for much of the … Continue reading Social Networks Next Big Innovation: Basically Inventing TV

Facebook Autoplay Videos, Google SEO Changes and More: Quick Takes for 8/24/16

Facebook is testing video with autoplay sound (TechCrunch, 8/23/16) Oh come on, like you weren't assuming this was going to happen at some point in the very near future. This is absolutely being pushed by advertisers, who are likely willing to pay just a little bit more for the sound to be on as soon … Continue reading Facebook Autoplay Videos, Google SEO Changes and More: Quick Takes for 8/24/16

Fun? Yes. Future of TV? Not By a Longshot

In case you missed it last Friday, the internet was briefly freaking out about a Buzzfeed video showing two guys putting rubber bands around a watermelon until the thing finally exploded. It’s sixth-grade science project kind of thing, or the kind of activity your dad convinces you to do in the backyard when your mom … Continue reading Fun? Yes. Future of TV? Not By a Longshot

Universal Advertised Sisters via Buzzfeed’s Swarm

Well of course a movie studio - in this case Universal Pictures to promote Sisters - was the first to experiment with Buzzfeed’s new “Swarm” ad unit. Swarm is Buzzfeed selling ad placement across platforms. Not just on-domain but on Facebook, Instagram and elsewhere. From a media point of view this is pretty interesting since … Continue reading Universal Advertised Sisters via Buzzfeed’s Swarm

Some sites just aren’t meant to see search engine success

A week or so ago, Buzzfeed shared the following chart that shows how traffic referrals from Facebook have spiked over the last six months while traffic from Google has remained relatively steady, dipping slightly. The usual caveats around making broad assumptions based on one use case are firmly in place here, of course.Mathew Ingram at … Continue reading Some sites just aren’t meant to see search engine success