Selling Glass

You can read my full recap of the marketing campaign for Glass at The Hollywood Reporter. Based on the popularity of Split and the renewed buzz around Shyamalan the movie is tracking for an opening of about $60 million to $70 million, which would allow it to easily win the weekend and provide Universal with … Continue reading Selling Glass

Sin City – Marketing Recap

My latest post at Film Threat is a recap of the marketing campaign for Sin City. I have to admit to not being familiar with the Sin City graphic novels. I love Frank Miller’s work on The Dark Knight Returns and was conversational if not learned on his run on Daredevil. That being said I … Continue reading Sin City – Marketing Recap