Selling Blinded By The Light

My latest marketing recap at The Hollywood Reporter covers the campaign for the Springsteen-inspired Blinded By The Light. The marketing for the movie — named after an early Springsteen song — has taken full advantage of The Boss’s position as the story’s inciting incident to create a campaign celebrating the freedom of inspiration. You can … Continue reading Selling Blinded By The Light

Listening To: Bruce Springsteen

Like much of what I'm listening to these days, this is the first time I'm going outside my own collection and exploring much of an artist's history and catalog. This time it's Springsteen and I have to say I haven't had this much fun in quite a while.