Selling Captain Marvel

My latest post at The Hollywood Reporter is a recap of the campaign for Captain Marvel. Before the future is written, though, Captain Marvel takes a trip to the past. The story is set in the mid-1990s, as Carol Danvers (Larson) returns to Earth after spending years in outer space becoming a warrior in the … Continue reading Selling Captain Marvel

Movie Marketing Madness: Free Fire

The meeting between two or more groups of gangsters or other questionable characters is usually just one small part of a larger story. This week’s new release Free Fire, though, makes that the central element of the entire story. The movie stars Brie Larson, Armie Hammer, Cillian Murphy, Sharlito Copley and others are mobsters and … Continue reading Movie Marketing Madness: Free Fire

Movie Marketing Madness: Kong: Skull Island

King Kong is back on the big screen for the first time in about a dozen years in this week’s Kong: Skull Island. The story follows a group of explorers lead by James Conrad (Tom Hiddleston) and Bill Randa (John Goodman) who are searching for a long-lost island that’s cloaked in legend and mystery. Along … Continue reading Movie Marketing Madness: Kong: Skull Island

After the Campaign: Room

In the conclusion of my review of the campaign for Room I wrote: That all being said, while I liked the continued emphasis on those two components, I felt like there was a bit of inconsistency in the tone and feel of the actual campaign elements. The poster and website strike a very different tone … Continue reading After the Campaign: Room

Movie Marketing Madness: Room

Most parents will admit - gladly - that their kids make them better people. Or at least having kids makes us *want* to be better people. There’s nothing most parents won’t do for their kids. We strive to provide for, teach and mold those kids into people who can function and thrive in the world … Continue reading Movie Marketing Madness: Room