After the Campaign

After the Campaign: Blue Jay

My main conclusion in my review of the campaign for Blue Jay was that it was worth watching if, for no other reason, the performances from Mark Duplass and Sarah Paulson. That was spot-on. Duplass stars as Jim, a middle-aged guy who in the wake of his mother’s death is working on cleaning up and… Continue reading After the Campaign: Blue Jay

Movie Marketing, Online, Outdoor, Picking up the Spare

Picking Up the Spare: Birth of the Nation, Suicide Squad, Ghostbusters

The Birth of the Nation My friend Scott Smith sent me the picture above of the "Nat Turner Lives" outdoor billboard on the south side of Chicago. The movie didn't fare well at the box-office, and "Why?" has spurred a thousand hot takes about it movie from the standing ovation it received at Sundance earlier… Continue reading Picking Up the Spare: Birth of the Nation, Suicide Squad, Ghostbusters

Movie Marketing

MMM Recap: 10/14/16 New Releases

Certain Women That’s not to say the rest of the marketing hasn’t been good - it has. But while the trailer and poster are both outstanding the site lacks quite a bit and there’s no advertising or anything, meaning it’s not a hugely well-rounded push. There’s going to be a portion of the audience that… Continue reading MMM Recap: 10/14/16 New Releases

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Print, Television

Movie Marketing Madness: Blue Jay

Jim (Mark Duplass) and Amanda (Sarah Paulson) were childhood sweethearts who drifted apart over the years in Blue Jay, directed by Alex Lehmann and written by Duplass. The two run into each other one day, now adults, as she’s returning to the small California town where he too is back for his own reasons. The… Continue reading Movie Marketing Madness: Blue Jay