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content marketing Movie Marketing

Movie Marketing & Emerging Technologies

Movie websites have stalled. I’ve been writing my Movie Marketing Madness column for over a year now and in that time I’ve seen sites evolve not a whit. There’s no ingenuity, no free thinking and, most importantly, no adoption of emerging and new communication tools. When people visit a movie’s website, their ultimate goal is, […]

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Blogging Media

A rose by any other name

The media airwaves, newsprint and web pages have been inundated in the last week with the news of and commentary on bloggers being credentialed as press at the ongoing Democratic National Convention in Boston, MA.  Pontifs have pontificated, pundits have pundited and commentators have.. well, there’s got to be something that starts with a “p” […]