It's been a while but thought I would try and relaunch this feature. Of course Microsoft wants to rename RSS: They didn't invent it but they need - I mean need - to make it their own in order to claim ownership and get everyone to use it. If people who aren't using it now … Continue reading Quick Takes: 8/16/05
Ignoring the surveys
Let's not make too much of the latest study by Forrester Research stating only 6% of Americans have read blogs and only 2% use RSS. Give it two weeks and someone else will come out saying 25% of Americans have created their own podcast or that 70% of the state of Rhode Island subscribes to … Continue reading Ignoring the surveys
Blacklisting PR pros
There's an ongoing meme about creating a blacklist of irresponsible PR folks, the gist of which is nicely summarized here by Shel Holtz. Basically some bloggers are beginning to complain that PR practitioners are sending out these horrendous blast emails that contain gushing prose, overembelashed copy and most importantly a lack of understanding as to … Continue reading Blacklisting PR pros
The editorial process
Tremendous piece here at Blogspotting on the differences in preparing a blog post versus a story for the print edition of BusinessWeek. Everyone - I mean everyone - who has ever written a blog sanctioned by a media outlet or tried to get a story into one should read this.
The PR tool set
I've been thinking about this for a while now. What tools should a public relations practitioner have at their fingertips? I'm not talking about basics like the ability to write. I'm talking about actual tools to use. The press release. I don't care what Steve Rubel or others think, the press release - or at … Continue reading The PR tool set
Great minds think alike
This past Monday's edition of For Immediate Release included a comment by Sebastion Keil. Sebastian is a blogger/PR practitioner who was looking for input on launching a blog for a car rental agency he works for. The idea had been floated in a meeting of the CEO blogging as well as including posts from the … Continue reading Great minds think alike
Trust is a good thing
Beyond PR points us to this survey on journalism and trust. I think it's good that journalists have a healthy distrust of blogs and corporations. We need more of that skepticism to be brought to all aspects of reporting, especially on TV, in order to see the king has no clothes. Reporters and writers should … Continue reading Trust is a good thing
Using blogs for corporate PR
There is nothing scary about a blog. Blogs are not a super-virus that will destroy everything on the planet. They're not like the engine of a 747 where all anyone lacking years of education and on the job experience can do is stand back and jiggle the wires. Blogs are just another tool. So why … Continue reading Using blogs for corporate PR
A rose by any other name
The media airwaves, newsprint and web pages have been inundated in the last week with the news of and commentary on bloggers being credentialed as press at the ongoing Democratic National Convention in Boston, MA. Pontifs have pontificated, pundits have pundited and commentators have.. well, there's got to be something that starts with a "p" … Continue reading A rose by any other name
Chris Thilk 