Flashback MMM: Groundhog Day

Yesterday was Groundhog Day…again…and that must mean we’re here at Flashback MMM waiting for a trip back to look at the marketing for a movie starring the most famous groundhog weatherman, Punxsutawney Phil. That’s right, we’re here to talk about the marketing for 1993’s comedy classic Groundhog Day. The movie stars Bill Murray as Phil … Continue reading Flashback MMM: Groundhog Day

After the Campaign: Rock the Kasbah

In my campaign review for Rock the Kasbah I wrote: I like this campaign, even if I can’t shake the feeling that the movie itself has an off-kilter vibe that’s not completely conveyed in the marketing. It’s like the trailers in particular are trying to make the movie fit into a X formula but in … Continue reading After the Campaign: Rock the Kasbah

Movie Marketing Madness: The Jungle Book

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Good stories get told. Great stories get told time and time again, iterating each time. I’m not talking about the endless cycle of remakes, reboots, sidequels and so on that Hollywood counts on and churns out. … Continue reading Movie Marketing Madness: The Jungle Book

Movie Marketing Madness: Rock the Kasbah

We all have our “peak” years. They’re our most productive, our most creative, our most interesting. They’re where we do the best work, live our best lives and hopefully get the attention that comes with that kind of effort. Sometimes that comes when we’re young and hungry, sometimes it’s when we’re older and wiser about … Continue reading Movie Marketing Madness: Rock the Kasbah