Also, these posters are super cool. The first, and only, Batman: The Animated Series movie to get a theatrical release turns 20 years old this Christmas. And similar to most children with birthdays on Christmas, this gem was overlooked (which is a shame because it runs circles around some of the live action Batman films … Continue reading No way this came out 20 years ago
Movie Marketing Madness: The Dark Knight
The campaign for The Dark Knight, the second movie in the newest iteration of the Batman franchise, has a tough act to follow. As I've stated time and time again, the push for Batman Begins in 2005 is one of my favorite campaigns I've ever analyzed in my time in seriously reviewing movie marketing efforts. … Continue reading Movie Marketing Madness: The Dark Knight
Selling Batman Begins
Warner Bros. has not had an easy time restarting the Batman ranchise. So much ill-will was generated by 1997’s "Batman & Robin" that riots the likes of which hadn’t been seen since revolutionary France sprung up across the nation. So the studio had to be sure they were doing it right the next time. The … Continue reading Selling Batman Begins
