Warner Bros. has not had an easy time restarting the Batman ranchise. So much ill-will was generated by 1997’s "Batman & Robin" that riots the likes of which hadn’t been seen since revolutionary France sprung up across the nation. So the studio had to be sure they were doing it right the next time. The … Continue reading Selling Batman Begins
Batman Begins ads in Matrix Online
Superhero Hype! - The latest superhero movie news and rumors Warner Bros. is cross-promoting the upcoming Batman Begins by placing ads for it in their Matrix Online game. So much is made of companies buying rights to advertise in platform-based games, this is a great way to use intracompany relationships to their benefit. Theoretically they … Continue reading Batman Begins ads in Matrix Online
Movie Marketing Madness: Summer Movie Preview
My latest column at Film Threat is a preview of some of the movies coming out this summer. These are movies I’m seeking out: Sequels to movies I liked, adaptations of books or – recently – comics I enjoyed or films with an actor or actress I already enjoy. This week I thought I would … Continue reading Movie Marketing Madness: Summer Movie Preview
Weekly Wrap-up 2/11/05
The Interpreter A new poster is online for this Nicole Kidman/Sean Penn thriller. Miss Congeniality 2 There is what could be called a new poster out. In reality it's the teaser poster after undergoing some Photoshop surgery to make Sandra Bulluck look at the camera. This is awful. MirrorMask Sony has launched the official site … Continue reading Weekly Wrap-up 2/11/05
Quick Takes: 1/21/05
Fantastic Four The official site has now "officially" launched with F4 content, including links to the trailer. Fox continues to make their trailers available in QuickTime. Hitchhiker's Guide to the Galaxy The first poster for the Douglas Adams adaptation is now online. Can't help but dread this one for some reason. Herbie: Fully Loaded ComingSoon … Continue reading Quick Takes: 1/21/05
