barry-movie
After the Campaign

After the Campaign: Barry

When I reviewed the campaign for Barry I thought the movie was being sold less as a fictionalized story of a young Barack Obama and his time at Columbia University in the early 1980s as it was about a young man’s search for identity. That feeling was pretty accurate. The story follows a young Obama, [...]

Movie Marketing

MMM Recap: Week of 12/16/16 New Releases

Collateral Beauty The strongest card the studio has to play is the big emotions that are part of the story. So it hits that beat as forcefully and repeatedly as it can, showing Smith breaking down and having his conversations with death and everything else as a way to sell the movie as a big-budget [...]

Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Social Media

Movie Marketing Madness: Barry

For the second time this year we’re diving into the early life of President Barack Obama. Where the earlier Southside With You was focused on one day, the day he met his future wife Michelle, the new movie Barry goes even earlier than that. Now we’re looking at his days as a college student at [...]