Key Art, Key Changes: Arrival, Billy Lynn, Edge of Seventeen, Bleed for This

Reaching an audience in the home video market is much different than reaching the theatrical audience. That often means the key art that’s used for…

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The Marketing Campaigns for 2017’s Academy Awards Best Picture Nominees

The nominees for this year's Academy Awards were announced yesterday. While Deadpool didn't get the nomination the filmmakers and many in the press had been…

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Picking Up The Spare: Lion, The Arrival

Arrival The FiveThirtyEight looked at how the movies' RottenTomatoes score became part of the marketing campaign and puts that in the context of the site's…

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MMM Recap: 11/11/16 New Releases

Operator Admittedly, it’s a slight campaign. The trailer is the main element and makes the strongest appeal, showing the chemistry between the stars as well…

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Movie Marketing Madness: Arrival

We’re back to alien visitation at theaters with the new release Arrival, the latest movie from director Denis Villeneuve. The movie stars Amy Adams as…

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