Movie Marketing Madness: Trolls

The characters who inhabit the new movie Trolls are ridiculously happy almost all the time. They are upbeat and optimistic, which comes from the top down. Their leader Poppy (voiced by Anna Kendrick) is the happiest of the bunch, which has lead Branch (voiced by Justin Timberlake) to take himself out of the village. Branch … Continue reading Movie Marketing Madness: Trolls

Movie Marketing Madness: The Accountant

In the new movie The Accountant, Ben Affleck plays Christian Wolff, a math genius who has become an in-demand accountant (natch) for the underworld. Wolff specializes in cooking the books for criminal organizations to disguise their illegal activities as legitimate enterprises. But the Feds are closing in on him, his operations and his clients and … Continue reading Movie Marketing Madness: The Accountant

Movie Marketing Madness: The Hollars

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. The new movie The Hollars covers a familiar topic: That of the problems of dealing with family. In the movie John Krasinski (who also directed) plays John, the son of Don and Sally (Richard Jenkins and … Continue reading Movie Marketing Madness: The Hollars

Movie Marketing Madness: Mr. Right

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Hit men make for fascinating story characters. They’re often complete sociopaths but are usually given some sort of quirky characteristic that keeps us following their story and even rooting for them in whatever situations may come … Continue reading Movie Marketing Madness: Mr. Right

Movie Marketing Madness: Get a Job

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Adulting is hard. It’s also a fairly new word being used to describe basically any activity that we don’t want to do but know is necessary. This can be anything from the relatively trivial (making sure … Continue reading Movie Marketing Madness: Get a Job