Marketing Madness in 60 Seconds: 4/3/09

METRICS TiVo says it will accommodate advertisers looking for more of its data on who watched what sort of programming - including advertising - by doubling the amount of households whose set-top boxes are included in the sample audience. Selling ratings data is seen by TiVo as being a big source of additional revenue. PRNewswire … Continue reading Marketing Madness in 60 Seconds: 4/3/09

Marketing Madness in 60 Seconds: 2/19/09

Tools: Alan Wolk writes an opinion piece for Brandweek that rightly says widgets too often resemble the old way of thinking about advertising, in that the product being marketed gets in the way of the message. The best widgets are those that are fun for the user and actually do something interesting ASIDE FROM marketing … Continue reading Marketing Madness in 60 Seconds: 2/19/09