Chris Thilk After the Campaign

After the Campaign: Alice Through the Looking Glass

I wasn't a huge fan of the marketing for Alice Through the Looking Glass, the sequel to 2011's Tim Burton-directed live-action adaptation of Alice in Wonderland. The marketing seemed inconsistent in tone on a number of fronts and never really offered a clear value proposition for the audience to latch on to or reason to … Continue reading After the Campaign: Alice Through the Looking Glass

Chris Thilk Marketing Recap, Movie Marketing

Movie Marketing Madness Recap: 5/27/16 New Releases

The Do-Over God save me I kind of like this campaign. My tolerance for Sandler, as I’ve noted before, is pretty low on a regular basis but this one looks kind of not terrible. Yes, some of Sandler’s regular ticks are on display but that’s part of what he’s selling. To a sizable chunk of … Continue reading Movie Marketing Madness Recap: 5/27/16 New Releases

Chris Thilk marketing, Marketing Recap, Movie Marketing, Social Media

Movie Marketing Madness: Alice Through The Looking Glass

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. “The same but different” is a common credo for sequels. The idea is to give the audiences something familiar so as not to scare them that they might be presented with new ideas but also to … Continue reading Movie Marketing Madness: Alice Through The Looking Glass