Movie Marketing Madness: Tucker & Dale Vs. Evil

What's the biggest misunderstanding you've been involved in recently? Did you tell your spouse that you wanted a Whopper Jr. when they brought dinner home one evening only to be presented with a Whopper, only to laugh about how that's just too much Whopper? Did the Russian agency misread your application and send you a … Continue reading Movie Marketing Madness: Tucker & Dale Vs. Evil

Selling I, Robot

You can read my full recap of the marketing campaign for I, Robot at FilmThreat. In “I, Robot”, Will Smith plays Del Spooner, a robot-phobic detective assigned to investigate how a robot may have violated the three laws inherent in its programming and murdered a human being. Based on the Isaac Asimov novel, this is … Continue reading Selling I, Robot