Advertising Age - Best Buy Puts $200 Million Account Into Review "Who here can manage both our official website and our secret intranet that we now need to put a positive spin on? Anyone? Anyone? Ahh, yes, Edelman in the back..."
Movie marketing agency Deep Focus has launched a blog called The Deep Dish. Being from Chicago that name is sure to get my attention. Looks like Deep Focus CEO Ian Schafer is writing the blog himself and that's a good thing. Schafer is one of those guys who just seems to get "it." Technorati tags: … Continue reading Deep Focus launched Deep Dish blog
Trailer Park and Creative Domain, two of the biggest players in the trailer/commercial creation business, have merged. The merger brings together Trailer Park, which is widely known for its theatrical trailers and teasers for major motion picture studios, including 20th Century Fox, Disney, DreamWorks, New Line Cinema, Paramount and Universal, and Creative Domain, which shares … Continue reading Movie marketing firms merge
Over at AdJab I wrote up a post based both on this story and an email interview I did with Ian Schafer, founder of Deep Focus, on online marketing agency specializing in movie's online efforts. Schafer is a former executive at Miramax who went out on his own to found Deep Focus in 2002. Since … Continue reading Deep Focus wins Weinstein marketing account