Advertising/Marketing The New York Times advises that ad agencies need to drop their problems with internet companies and make friends if they want to survive. We would laugh in this day and age if we read about advertisers having problems working the television broadcasters in the 1950s and we'll probably laugh at how much hand-wringing … Continue reading Marketing Madness in 60 Seconds: 7/10/09
Marketing Madness in 60 Seconds: 6/26/09
Advertising/Marketing Yes, the FTC is looking into paid placements of online mentions that aren't fully disclosed by the author. But I'm hoping that what Andy Beal says is right and that most writers won't have to worry about it since there's nothing wrong with what they're doing. For those worried, a simple bit of disclosure … Continue reading Marketing Madness in 60 Seconds: 6/26/09
Marketing Madness in 60 Seconds: 6/19/09
Advertising/Marketing New research from Forrester predicts the number of marketing emails received will double between now and 2014, reaching an average of about 25 per day for every adult, or roughly 9,000 per year. That comes with spending that's expected to roughly double, but a good amount of that spending will be wasted on messages … Continue reading Marketing Madness in 60 Seconds: 6/19/09
Marketing Madness in 60 Seconds: 6/12/09
Advertising Izea is readying a Pay Per Tweet program that should come as a surprise to absolutely no one. The details are somewhat similar to what the company offers bloggers and which has been the subject of a ton of discussion over the years. I've never been a fan but the company has never been … Continue reading Marketing Madness in 60 Seconds: 6/12/09
Marketing Madness in 60 Seconds: 5/29/09
Advertising The CW is launching a campaign for their new fall shows that will acknowledge the current variations on the idea of "talking about" a show. The ads will feature copy such as "TV to blog about" and "TV to text about" and more. If you ask me the campaign says more about The CW's … Continue reading Marketing Madness in 60 Seconds: 5/29/09
Marketing Madness in 60 Seconds: 5/8/09
Advertising/Marketing YouTube is reminding some of its top content producers that placing their own ads in their videos violates the site's terms of service. YouTube and owner Google obviously don't want producers selling their own ads for a variety of reasons, ranging from the simple fact that it cuts them out of the ad dollar … Continue reading Marketing Madness in 60 Seconds: 5/8/09
Marketing Madness in 60 Seconds: 5/1/09
Advertising/Marketing I have to love the story that ABC has some sort of super-secret metric for their advertising that proves beyond a shadow of a doubt that those ads lead directly to sales for the advertisers. Unfortunately they can't prove it because advertisers are reluctant to share numbers on the resulting sales. Pretty sure I … Continue reading Marketing Madness in 60 Seconds: 5/1/09
Marketing Madness in 60 Seconds: 4/24/09
Advertising and Marketing Someone has gone out on a limb and speculated that the addition of Oprah Winfrey to Twitter could bring more everyday people to the micro-blogging service. You think? All that online chatter, especially in the form of blogs and forums, can be mined by companies looking for real-time consumer feedback. Those insights … Continue reading Marketing Madness in 60 Seconds: 4/24/09
Marketing Madness in 60 Seconds: 4/3/09
METRICS TiVo says it will accommodate advertisers looking for more of its data on who watched what sort of programming - including advertising - by doubling the amount of households whose set-top boxes are included in the sample audience. Selling ratings data is seen by TiVo as being a big source of additional revenue. PRNewswire … Continue reading Marketing Madness in 60 Seconds: 4/3/09
Marketing Madness in 60 Seconds: 3/27/09
Social Media: If we do decide to adopt something akin to impressions, a long-valued metric in the traditional media world, to online can we at least agree to call it something better? There's got to be a better term out there for this concept that doesn't come with all the fuzzy connotations this one does. … Continue reading Marketing Madness in 60 Seconds: 3/27/09
