Movie Marketing Madness: Paterson

Adam Driver stars as the title character in Paterson, the new movie from writer/director Jim Jarmusch. Paterson is just kind of a good guy, living his life according to a comfortable routine in his hometown of Paterson, N.J. Yes, he shares a name with the town he lives in, which is part of the conceit … Continue reading Movie Marketing Madness: Paterson

Movie Marketing Madness: Silence

A crisis of - and a search for - faith drives the story in Silence, the new movie from director Martin Scorsese. The movie follows two 17th century Jesuit priests, Rodrigues (Andrew Garfield) and Garppe (Adam Driver) who are told one day that their mentor Ferreira (Liam Neeson) has committed apostasy - that he denied … Continue reading Movie Marketing Madness: Silence

Movie Marketing Madness: Star Wars: The Force Awakens

It’s tempting to use this introduction as an excuse to go down memory lane. In fact I’m guessing some 97% of the reviews on various fan news sites are taking that tack. With a property like Star Wars that everyone has such fond personal memories of it’s an easy editorial tack to take. “I remember … Continue reading Movie Marketing Madness: Star Wars: The Force Awakens