Bylines – Chris Thilk

The Drum – Freelance Bylines

Chris Thilk — Tue, 26 Jun 2018 13:41:24 +0000

I wrote about movie marketing trends for TheDrum.com, establishing an ongoing blog on the topic for a while until a change in editorial direction.

Is Amazon Studios’ marketing better than Netflix’s? It depends on the goals (7/11/17)
How movies are getting Giphy with it (6/13/17)
Making a ‘day’ of movie marketing efforts (5/30/17)
The many cinematic takes on King Arthur (5/12/17)
The brands that benefited most from Guardians of the Galaxy Vol. 2 buzz (5/3/17)
The Circle joins other movies about privacy, secrets and surveillance (4/28/17)
How Netflix does – or doesn’t – market its original movies (4/10/17)
Castrol and The Fast and the Furious come together for ice driving challenge (3/24/17)
The movie studio addiction to classic rock (3/8/17)
The three kinds of stories nominated for 2016’s Best Picture (2/23/17)
The evolution of Matt Damon’s big head on movie posters (2/18/17)
A-list Hollywood directors at the Super Bowl over the years (1/30/17)
IBM Watson-powered Hollywood influencers (1/25/17)
On The Founder, Facebook and Apple (1/19/17)
2017 movie marketing predictions (1/4/17)
Wonder Woman vs. Guardians of the Galaxy on social (12/22/16)
Universal begins its own cinematic universe with first trailer for The Mummy (12/6/16)
The Five Weirdest Rogue One: A Star Wars Story Products (So Far) (11/11/16)

Ad Age – Freelance Bylines

Chris Thilk — Tue, 26 Jun 2018 13:38:58 +0000

For about a year I was writing once a month or so about movie marketing trends and related topics on AdAge.com.

How Marvel and DC Will Use Summer Movies to Make You a Comics Reader
(5/6/11)
How Movie Marketing Has to Change if Studios Want ‘Premium VOD’ (4/14/11)
Movie Marketers Can’t Ride YouTube Views Like, Say, Volkswagen (2/11/11)
Five Wishes for Movie Marketing This Year 01.12.11
The End-of-Year Movie-Marketing Dichotomy 12.15.10
Rating the Ratings 11.09.10
Does Hollywood Have a Plan for Negative Press? 10.26.10
Why Do Most Movie Websites Suck? 09.28.10
Why Movie Studios Should Check out Check-in Networks 08.25.10
IsHollywood Suffering From Clip Overload? 08.06.10
Even Tom Cruise Couldn’t Beat This Summer’s Hollywood Memes 06.29.10
Is Hollywood’s Reliance on ‘Event’ Marketing Wearing Thin? 06.10.10
An Oddly Indie Summer for Movie Marketers 05.27.10
Sequel Branding, Part Deux: Return of the Numeral 05.05.10

Hollywood Reporter – Freelance Bylines

Chris Thilk — Tue, 26 Jun 2018 13:33:01 +0000

In mid-2018 I was invited to write a regular series of marketing recaps for The Hollywood Reporter. Those can all be read here.

Adweek – Freelance Bylines

Chris Thilk — Thu, 12 Apr 2018 16:34:22 +0000

Since mid-2016 I’ve been contributing weekly or bi-weekly op-eds and trend pieces related to movie marketing to Adweek.com. You can see them all below and read them all here.

With ‘Solo,’ Disney Is Changing Up the Star Wars Marketing Machine. Will Audiences Get on Board?

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