Since mid-2016 I’ve been contributing weekly or bi-weekly op-eds and trend pieces related to movie marketing to Adweek.com. You can see them all below and read them all here.

adweek solo banner
With ‘Solo,’ Disney Is Changing Up the Star Wars Marketing Machine. Will Audiences Get on Board?
mudbound pic
Rating This Year’s Oscars, From Movie Marketing to #MeToo
cloverfield paradox pic
How Netflix’s The Cloverfield Paradox Changes the Movie Marketing Game
black panther pic
The 10 Most Anticipated Movies of 2018, and What They Say About Hollywood
colossal-hed-2017
The 10 Most Memorable Movie Ad Campaigns of 2017
adweek last jedi
How Disney Managed the Tricky Marketing of Star Wars: The Last Jedi
adweek a24 paid social
How Hollywood Is Cleverly Using Earned Media as Paid Media
i-love-you-daddy-hed-2017
Brave Women Are Rocking Hollywood, and Its Marketing Plans
thor banner
Why the Ads for Thor: Ragnarok Have Been So Surprisingly Bright and Fun
blade-runner-2049-hed-2017-600x315
Blade Runner 2049 Is a Good Movie. Why Wasn’t It a Box Office Hit?
old-forester-hed-2017-840x460
As the Movies Fall in Love With Whiskey, a Look Back at Their Other Favorite Drinks
it adweek
Inside the Scary-Good Advertising That Made ‘It’ Such a Killer at the Box Office
the-man-who-invented-christmas-hed-2017
Famous Authors and Their Stories Are Hollywood’s Hot Fall Trend
nazi-punch-hed-page-2017
For Decades, Nazis Were Hollywood’s Ultimate Villains, the Polar Opposites of Any American Hero
dark-tower-hed-2017
How Movies Made From Stephen King Books Have Been Marketed Through the Years
war-for-the-planet-of-the-apes-hed-2017
How Hollywood Markets Final Chapters in a World Where Nothing Can Ever End
spider-man-suits-hed-2017-600x315
Spider-Man Now Has a High-Tech Suit, but This Influencer Campaign for the Movie Went Pure DIY
the-big-sick-hed-2017
All the Feels: How the Trailers for This Summer’s Movies Break Down Emotionally
wonder-woman-hed-2017-600x315
Why the Marketing of Wonder Woman at Warner Bros. Is Coming Under Fire
ferris-bueller-end-scene-hed-2017
Stay for the Credits: How Bonus Scenes Became a Crucial Part of Movie Marketing
smurfs-1985-hed-2017-840x460
Let’s Adapt the Rest of NBC’s 1985 Saturday Morning Cartoon Lineup for the Big Screen
boss-baby-hed-2017-600x315
The Boss Baby Is the Latest Movie to Sell Itself by Winking at the Competition
logan pic 2
Despite Logan and Deadpool, Don’t Expect a Flood of R-Rated Superhero Movies
salt-lake-city-guardian-hed-2017-840x460
Fox Has Been Spreading Fake News About Trump and Others as Part of a Movie Campaign
chevy-lego-batmobile-hed-2017
Chevrolet Unveils a Life-Size Lego Batmobile, and a Self-Parody Ad to Match
despicable-me-3 pic
Here Are Fandango’s Picks for the Most Anticipated Movies of 2017
untitled-hed-2017
A24 Drops Untitled Trailer for Mysterious, Reality-Bending Movie
wonder-woman-hed-2016
What Are the Most Anticipated Movies of 2017?
la-la-land-hed-2016_0
Superheroes, Models and Lobsters: The 10 Most Memorable Movie Campaigns of 2016
gillette-rogue-one-hed-2016
How Star Wars’ 5 Biggest Brand Partners Activated Around Rogue One
miss-sloane-hed-2016
How the Studio Behind Miss Sloane Is Tracking the Link Between Ads and Ticket Sales
la-la-land-hed-2016
Holiday Movies 2016: All The Films to See This Month, and How They’re Being Marketed
bad-santa-3
How Bad Santa 2 Is Using Artists to Make, and Share, Its Comically Dirty Ad Campaign
fantastic-beasts-hed-2016
3 Ways That Spin-Offs of Movie Franchises Have Been Marketed to the Audience
bulworth-hed-2016
6 Great Political Movies That Will Get You Psyched for Election Day
rip-vine-hed-2016
Hollywood Not Vine: Why Movie Studios Never Really Embraced the 6-Second Video
logan-hed-2016
Will Fox Finally Find Some Consistency in Marketing the Latest Wolverine Movie?
rogue-one-one-sheet-ep-2016
Why Rogue One Faces Marketing Challenges That No Other Star Wars Movie Has
loving-movie-hed-2016
2 New Movie Trailers From This Week Show How Hollywood Is Evolving the Format
star-wars-stickers-hed-2016
Movie Marketers Are Already Whipping Up Cool New iMessage Stickers for iOS 10
finding_dory_hed_2016
Here Are the Winners and Losers of This Summer’s Movie Marketing
house-of-wax-paris-hilton-small-hed-2016
Why Don’t Movie Studios Produce Their Own Podcasts? Blame Paris Hilton (Maybe)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s