If You’re Anonymous (For No Reason) I’m Assuming You’re a Coward

This:  Blogging anonymously is like playing a video game in “God Mode.” It’s blogging without risk or consequences. Without accountability, the anonymous blogger can present whatever version of the truth he/she wishes without risk. I’m guessing that anonymity gives those people some level of comfort and safety to “speak their mind” that they wouldn’t feel…… Continue reading If You’re Anonymous (For No Reason) I’m Assuming You’re a Coward

Adventures In Missing the Point: Organic Food Edition

Researchers found that, while the consumption of organic produce did limit exposure to potentially toxic pesticides, organic foods were generally not more nutritious and did not “carry fewer health risks” than their non-organic brethren—and FDA-approved “organic” foods aren’t 100% pesticide-free either! Researchers were, by their own admission, “a little surprised” by these results. via Is…… Continue reading Adventures In Missing the Point: Organic Food Edition

Facebook users, marketers differ on why customers connect with brands on Facebook

If I’m reading the results of this Colloquy study correctly, it’s not social media that the survey focused on when it asked consumers how brands could best engender their loyalty. Instead it was more general and looking at brand behavior overall, though most of the tactics that come back as good ideas – exceptional customer…… Continue reading Facebook users, marketers differ on why customers connect with brands on Facebook