See the movie, buy the comics

My latest AdAge piece is a look at some of the tactics comics publishers use to get the people who have just seen the big-screen…

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Marketing premium VOD

My latest contribution to AdAge is my long-gestating piece on how the introduction of so-called "Premium Video on Demand" by studios could impact movie marketing…

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Don’t get blinded by social media metrics

My latest contribution over at AdAge is only peripherally about the Super Bowl and what commercials racked up lots of buzz before, during or after…

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What I hope happens this year

My latest AdAge column covers a handful of points that I hope come to fruition in 2011 when it comes to movie marketing. As I…

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Awards advertising, Super Bowl spending and more

Every year I go on a rant between now and February about how marketing budgets for awards consideration ads and the ridiculous dollars spent on…

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Planning for disappointment

My latest AdAge column is my thinking-out-loud about the fascination the Hollywood trade press (and the blogs that riff off them) with writing postmortems on…

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AdAge: Even Tom Cruise Couldn’t Beat This Summer’s Hollywood Memes

This article originally appeared on AdAge here. In case you didn't notice, Knight and Day, the new romantic action comedy starring Tom Cruise and Cameron…

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AdAge: Is Hollywood’s Reliance on ‘Event’ Marketing Wearing Thin?

This article originally appeared on AdAge here. After the first weekend in June in 2009, 19 different movies scored the top spot on the box-office…

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AdAge: Is Hollywood Suffering From Clip Overload?

This article originally appeared on AdAge here. Have you seen the seven or eight extended clips from The Sorcerer’s Apprentice? Did you watch the seven…

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Summer’s indie movies

My latest contribution to AdAge is a reaction to seeing quite a few movies that have more than a little indie cred being scheduled for…

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