AR is the New QR

Walmart, according to Sarah Perez at TechCrunch, has begun adding AR to its in-store experience, with tags on select items that add price and other details to shoppers using the story’s mobile app. If that sounds familiar, it’s because it’s only a slight variation on what was promised years ago when companies and marketers were … Continue reading AR is the New QR

What I Accomplished In 2018

Every year is interesting in its own right. There are ups and downs and moments in between, things that will never be forgotten and things that won’t be remembered without serious effort being put in. On at least two fronts, 2018 was notable in very positive ways. First, from January through August I kept quite … Continue reading What I Accomplished In 2018

Social Customer Service Isn’t Exactly New

Guys, people are using social media to get airlines (and other companies) to more quickly respond to their complaints and The New York Times is on it. To be fair, there are some good points in the story about the state of how airlines are handling customer complaints, conversations and comments on social media. But … Continue reading Social Customer Service Isn’t Exactly New

Work Dictates Usage

When you think about it, the advice shared here to limit social media usage to a half-hour each day in order to try and avoid depression and loneliness makes sense. My own experience has shown that the more I obsess about Twitter the worse I feel. That advice is similar to to what’s offered for … Continue reading Work Dictates Usage

Social Media Policies Were Never Meant For Times Like These

A small firestorm has broken out in the media world in the last week over one element of Axios editor Jim VandeHei’s thoughts on ways the industry can help combat the spread of “fake news.” Specifically, this point: The Axios social media policy, which applies to all our colleagues, prohibits the sharing of political views … Continue reading Social Media Policies Were Never Meant For Times Like These

Snapchat’s Old People Hail Mary

In what has to be the silliest bit of news I’ve read in a while, Snap CEO Evan Spiegel says the key to getting Snapchat to profitability by 2019 is to revamp marketing around the app to appeal more to older users. Part of that campaign appears, based on the timing of the announcements, to … Continue reading Snapchat’s Old People Hail Mary

I Have These Skills..So Where Are the Jobs?

There’s a lot of interesting information in LinkedIn’s most recent hiring report for the Chicago area, including how the city primarily draws talent from only the surrounding states but that people are leaving for the coasts. Part of the report covers the kinds of skills that are too common in the area, meaning there are … Continue reading I Have These Skills..So Where Are the Jobs?

Google+’s Fate Shows Consequences Only Happen When You’re Not Successful

This past weekend Google revealed 1) That a massive data breach had occurred on Google+, the social networking site it’s managed for several years, and 2) that as a result of that breach it would, over the next 10 months or so, phase Google+ out of existence. The news resulted in a lot of “I … Continue reading Google+’s Fate Shows Consequences Only Happen When You’re Not Successful

One More Thing About That Facebook Hack…

There has been a lot of good reporting and analysis in the last week or so following Facebook’s announcement that about 50 million accounts had been hacked, with the perpetrators able to gain access to a victim’s account and essentially do anything they wanted. This is just the latest in a series of incidents in … Continue reading One More Thing About That Facebook Hack…

No, I Won’t Be Deleting My Old Tweets

In the couple weeks following Marvel Studios’ firing of James Gunn from his role as director of Guardians of the Galaxy Vol. 3, there have been several high-profile individuals who have decided the time is right to go and delete their entire Twitter history. After all, if a bunch of decade-old Tweets, which he’s repeatedly … Continue reading No, I Won’t Be Deleting My Old Tweets