On Friday morning, CNET News.com’s Dawn Kawamoto wrote about SAP’s headfirst dive in with a big chunk of the $4 million in capital investment for Socialtext, the wiki software firm. If anyone was still holding out on whether the wiki was a strong tool for business use before, then this should most certainly be the…… Continue reading As if the wiki needed more staying power
Category: Social Media
Why I now get Technorati
Everyone is probably familiar with Technorati. If not a quick primer: Technorati is a blog-specific search engine who has carved out a niche by selling people on the concept of “tracking the conversation.” For instance, if you search Technorati for “Skype” you would find all blogs talking about Skype and be able to track the…… Continue reading Why I now get Technorati
The value of measuring blogs
First off, I agree with KD Paine’s assertion that to some companies blog-monitoring/measurement is completely unnecessary. The problem I have is with how revolutionary some people think her statement is. It’s as if she’s attacking some sacred principle or shouting that the emporer does not in fact have clothes.The decision to monitor a media or…… Continue reading The value of measuring blogs
Technorati bashing
Jason Calacanis, publisher of the Weblogs, Inc. network (which owns AdJab and others I write for) says he’s had it with Technorati. Old data in results, lack of focus and other problems are why he’s looking to replace the blog-search links on the WIN blogs with IceRocket.–Chris
Getting linked
Yesterday I got an email from Tom Biro, who not only is the Gandalf-type figure at AdJab but also runs TheMediaDrop, inviting to me join his LinkedIn network. I seemed to remember hearing about the site at some point but had never explored it further. Well thanks to Tom I started playing around in the…… Continue reading Getting linked
Using and abusing the Wikipedia
I’ve been sitting on this one for a while but still wanted to address it. Chris Abraham wondered whether the Wikipedia would be the next front for promoting new TV shows, movies or other popular culture. For anyone who may have read Abraham’s post and thought it sounded like a good idea I have one…… Continue reading Using and abusing the Wikipedia
Google hops on the RSS bandwagon
Google News is now offering content in both RSS and Atom flavors. For some reason I have the image from Die Hard of John McClane screaming “Welcome to the party pal!” as a terrorist falls on the police car. [Via Blog Herald]
More on Viral Marketing
a shel of my former self PR/Communications blogger Shel Holtz has a great piece on viral marketing and its implications for advertising and PR. What he’s talking about is actual viral marketing, as opposed to what I wrote about earlier. –Chris
