Zootopia Buzzfeed covers the “Zoogle Photos” partnership with Google that involved that company placing selfie-cameras in animal pens at the Los Angeles Zoo, resulting in some great up-close pictures. Alisha Grauso at Fortune does an in-depth look at the parody aspects of the marketing campaign and the other ways it tried to appeal to the … Continue reading Picking Up The Spare: Zootopia, 10 Cloverfield Lane
Picking Up the Spare: Kung Fu Panda 3, Whiskey Tango Foxtrot, Zootopia
Kung Fu Panda 3 20th Century Fox, which is releasing the movie in the U.K., has outfitted London buses with beacon ad technology that will push marketing messages about it to people’s mobile devices. Whiskey Tango Foxtrot The studio’s TV campaign took it to the top of the charts of TV ad spenders this past … Continue reading Picking Up the Spare: Kung Fu Panda 3, Whiskey Tango Foxtrot, Zootopia
Picking Up the Spare: Deadpool
Deadpool Chris Kyriacou at Social Media Today says the campaign was better than the movie itself because it just killed with creativity and originality, which helped it stick out from the crowd. A similar note was shared by my Porter Novelli colleague Shelley Neoeldechen, who does her own little recap of the high points from … Continue reading Picking Up the Spare: Deadpool
Picking Up The Spare: Deadpool, Room, The Big Short
The Big Short A new TV spot sold the movie based on the unbelievability of the story but added in a new bit at the end to tie it to recent headlines that are warning we’re heading toward another financial meltdown because no one fixed the problems that led to the last one. Not only … Continue reading Picking Up The Spare: Deadpool, Room, The Big Short
Picking Up the Spare: Deadpool and Zoolander 2
Deadpool Movies.com has a look at exclusive posters created for Fandango by various artists that are really cool. The site also has an exclusive look at the Mondo poster by Deadpool creator Rob Leifeld. Emma Gray Ellis at Wired did her own recap of the movie’s marketing, hitting a few points I either only skimmed … Continue reading Picking Up the Spare: Deadpool and Zoolander 2
Picking Up the Spare: Carol, Hail Caesar, Kung Fu Panda 3
Carol A TV spot for the movie was reportedly rejected by ABC, who objected to shots of the two leads naked in bed together. It doesn’t seem as though anything was shown, but the implication was just too much. My guess is that TWC kind of new this going in and was looking for the … Continue reading Picking Up the Spare: Carol, Hail Caesar, Kung Fu Panda 3
Picking Up the Spare: Dirty Grandpa
Dirty Grandpa JoBlo got two more posters for the movie, one showing DeNiro pleasuring himself in a recliner and one with Efron naked and surrounded by beer bottles. Both have some sort of play on the actor’s career and how this is a huge disappointment. Just because you’re aware of it doesn’t excuse it.
Picking Up The Spare: 13 Hours and Ride Along 2
Ride Along 2 Kevin Hart and Ice Cube dropped by “The Bachelor” a few days before the movie opened and basically aimed to ruin the moment between the guy and the woman he was on a date with at every available opportunity. 13 Hours Despite the repeated refrain in mainstream press that the movie avoided … Continue reading Picking Up The Spare: 13 Hours and Ride Along 2
Picking Up the Spare: Star Wars: The Force Awakens and The Martian
Star Wars: The Force Awakens IMAX has been offering a series of exclusive posters to people buying tickets for those screenings. The Martian The much-discussed “VR Experience” based on the movie, which puts the user in the place of stranded astronaut Mark Watney, debuted at CES.
Picking Up The Spare: Spotlight, Star Wars: The Force Awakens
Spotlight The CEO of The Boston Globe has been using the trailer to Spotlight in his presentations to advertisers to underscore the impact of the Globe’s reporting. Star Wars: The Force Awakens Just days after release, almost immediately after opening weekend, a TV spot touting critical praise was released The movie certainly doesn’t have a … Continue reading Picking Up The Spare: Spotlight, Star Wars: The Force Awakens
Chris Thilk 