Keanu Seems the movie’s director was none-too-happy with the focus on cute kittens in the marketing for the movie, taking to Twitter to voice his displeasure and say the campaign for home video would not take that approach. Warcraft Universal is in a bit of trouble after it seems the studio used Twilio to send … Continue reading Picking Up the Spare: Keanu, Warcraft, Ghostbusters
Picking Up the Spare: X-Men, Wiener-Dog and More
X-Men: Apocalypse Blake Rogers at Nerdist dives a bit more deeply into M&Ms’ campaign efforts for the movie. Independence Day: Resurgence The unfortunate accidental death of actor Anton Yelchin means the Jeep Grand Cherokee product placement and cross-promotion for the movie is kind of awkward, including the automaker's sponsorship of the recent red carpet. That … Continue reading Picking Up the Spare: X-Men, Wiener-Dog and More
Picking Up the Spare: X-Men: Apocalypse, Angry Birds, TMNT and More
X-Men: Apocalypse That 800 number Fox included in the weird 80s commercial for Xavier's School got tens of thousands of voicemails, which the studio just put into a new video. LG is launching a series of X-Men-themed devices in the U.S. and other territories. Emma Grey Ellis at Wired did her own recap of some … Continue reading Picking Up the Spare: X-Men: Apocalypse, Angry Birds, TMNT and More
Picking Up The Spare: Deadpool, X-Men: Apocalypse and More
The Do-Over Netflix released one final trailer that focuses much more on the latter part of the story, after the two guys have assumed new identities. This came out like three hours after I published my column. smh. Also immediately after publishing the column I started noticing full motion banner ads promoting the movie and … Continue reading Picking Up The Spare: Deadpool, X-Men: Apocalypse and More
Picking Up the Spare: The Family Fang, Captain America, Deadpool, Money Monster, Sunset Song
The Family Fang Kidman, as well as the author of the original book the movie is based on, talked here about how she got involved in producing the film as well as looking at her career as a whole. Captain America: Civil War JoBlo.com created a very cool 8-bit version of the first trailer that … Continue reading Picking Up the Spare: The Family Fang, Captain America, Deadpool, Money Monster, Sunset Song
Picking Up the Spare: Keanu, Captain America: Civil War
Keanu Everyone’s been talking about this video of Key & Peele answering questions while eating increasingly hot wings and yeah, it’s pretty great. Captain America: Civil War The Wrap has an overview of the brands and products receiving placement in the movie, including how some play pivotal roles in the story. Sebastian Stan talked later … Continue reading Picking Up the Spare: Keanu, Captain America: Civil War
Picking Up the Spare: Jungle Book, The Meddler, Miles Ahead
The Jungle Book Brooks Barnes at the New York Times provides an overview of the main themes Disney used to sell the movie, including a big push to Spanish-speaking audiences. Miles Ahead The Miles Davis biopic was one of a few such movies in the last several weeks about troubled and notable artists, most of … Continue reading Picking Up the Spare: Jungle Book, The Meddler, Miles Ahead
Picking Up The Spare: My Big Fat Greek Wedding 2, Batman v Superman
My Big Fat Greek Wedding 2 A sponsored post for the movie - actually for Windex that used the movie as a hook - on Buzzfeed became the center of a conversation in media circles when the AP Tweeted the post without Buzzfeed’s consent and without clarification that it was an ad. While it’s not … Continue reading Picking Up The Spare: My Big Fat Greek Wedding 2, Batman v Superman
Picking Up The Spare: Batman v Superman, The Bronze
Batman v Superman: Dawn of Justice The Wrap recaps all the product placement in the movie, which is...extensive. BrandChannel takes a similar approach with the movie’s cross-promotional partners. LEGO Group released a fun version of the movie’s primary theatrical one-sheet that presents the character in their brick iterations. I'm not sure if this is official … Continue reading Picking Up The Spare: Batman v Superman, The Bronze
Picking Up The Spare: The Brothers Grimsby, Straight Outta Compton
The Brothers Grimsby Cohen created Jony Ive-like video where he presents “The Nobby” as the next in a line of products like “The Borat” and others, with him giving a keynote speech that lays out the movie’s story in very Apple-esque fashion. Straight Outta Compton No, I didn’t actually write about that the movie’s campaign … Continue reading Picking Up The Spare: The Brothers Grimsby, Straight Outta Compton
Chris Thilk 