Picking Up the Spare: Rogue One, Hidden Fences, Loving, Deadpool

Rogue One: A Star Wars Story Germain Lussier at io9 shares comments from director Gareth Edwards about the unexpected process and set of circumstances that lead to at least some of those shots from the Rogue One trailers that didn't wind up appearing in the finished movie. The team at SocialBakers looks at the volume … Continue reading Picking Up the Spare: Rogue One, Hidden Fences, Loving, Deadpool

Picking Up the Spare: Sing, Lion

Sing The cast - and their animated alter-egos - appeared on Fallon to an acapella version of Paul McCartney's "Wonderful Christmastime" that included MacCartney himself. Illumination got their Minions involved in a short MST3K-like video to help promote the movie. The studio partnered with the Lumyer app to bring movie-branded augmented reality to that app's users. … Continue reading Picking Up the Spare: Sing, Lion

Picking Up the Spare: Doctor Strange, Rogue One

Doctor Strange At the time of my column I couldn't find any information on the partnership with Skype but I just stumbled across them. Apparently you could add the doctor on Skype and become his virtual assistant. The company also introduced a new series of movie-themed emoticons to use. Rogue One: A Star Wars Story … Continue reading Picking Up the Spare: Doctor Strange, Rogue One

Picking Up The Spare: Lion, The Arrival

Arrival The FiveThirtyEight looked at how the movies' RottenTomatoes score became part of the marketing campaign and puts that in the context of the site's continuing efforts to poke holes in RT and other rating aggregate sites. Lion Brent Lang at Variety gives the movie a big cover story about how this inspirational human story … Continue reading Picking Up The Spare: Lion, The Arrival

Picking Up The Spare: Miss Sloane, Deadpool

Miss Sloane This "extended trailer" debuted on The Today Show just as the movie debuted in theaters and works better than the previous theatrical trailer because it runs a full five minutes. The central framing device is Sloane's testimony before Congress but within that we get flashbacks to the key events of the story that … Continue reading Picking Up The Spare: Miss Sloane, Deadpool

Picking Up the Spare: Moana, Lion, Suicide Squad

Moana Disney worked with Code.org to create a special Moana-themed coding tutorial meant to encourage kids, particularly girls, to get into learning about programming and software development using the Skitch language. That's available online and there are going to be special events at Apple stores between December 5th and 11th. The studio was the first … Continue reading Picking Up the Spare: Moana, Lion, Suicide Squad

Picking Up the Spare: Fantastic Beasts

Fantastic Beasts and Where to Find Them NYC&Co has launched the "FantasticNYC" campaign tying into the movie, allowing shoppers and fans to find the "magical" bits of 1920s New York City that are still around to see. A story in The Hollywood Reporter about the movie's marketing talks about the "equity" that the Wizarding World … Continue reading Picking Up the Spare: Fantastic Beasts

Picking Up the Spare: Doctor Strange, Loving

Doctor Strange Ad Age goes deep into how Honor, a little known Chinese mobile phone company, was cast in the movie alongside heavyweights like Lamborghini and others. Loving This is a great interview with Jeff Nichols about how he approached the story and set expectations with the studio and others about what the movie was … Continue reading Picking Up the Spare: Doctor Strange, Loving

Picking Up the Spare: Equity, Deadpool and More

Equity ABC is adapting the movie, committing to a pilot for a series based on the character played by Anna Gunn in the film. Deadpool The NSFW video has been removed from YouTube by Fox lawyers, but the marketing push has been nominated for a Best Integrated Campaign Clio, which it very much deserves. Reynolds … Continue reading Picking Up the Spare: Equity, Deadpool and More

Picking Up the Spare: Birth of the Nation, Suicide Squad, Ghostbusters

The Birth of the Nation My friend Scott Smith sent me the picture above of the "Nat Turner Lives" outdoor billboard on the south side of Chicago. The movie didn't fare well at the box-office, and "Why?" has spurred a thousand hot takes about it movie from the standing ovation it received at Sundance earlier … Continue reading Picking Up the Spare: Birth of the Nation, Suicide Squad, Ghostbusters