Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Out of Home, Print, Social Media, Television

Movie Marketing Madness – Miss Peregrine’s Home for Peculiar Children

Jacob is just discovering he’s not like other teenagers, notably that he has unusual powers and abilities. As he uncovers more and more about his past and his skills he comes to find Miss Peregrine’s Home for Peculiar Children, a special refuge and home for people like him. He comes to find out there are [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Out of Home, Social Media

Movie Marketing Madness: Yoga Hosers

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. It's hard to figure out how to describe the story of Yoga Hosers, the new movie from writer/director Kevin Smith. The movie is another in Smith's recent "Canadian" series of movies that includes Tusk and the [...]

vidcon-2015
Movie Marketing, Out of Home

Studios Expand VidCon Movie Marketing Efforts

Movie studios have noticed that VidCon is full of young digitally-savvy people with cameras and expertise in using them and so are beginning to expand some nascent efforts to shill movies directly to that crowd. The article makes the point that this is the latest fan gathering to get studio's’ attention, the biggest previous example [...]

graham crackers comics
Advertising Marketing PR, Out of Home

The Power of Enthusiasm

Last weekend the Thilk Family, along with countless others, celebrated Free Comic Book Day. It’s a day meant to offer people a chance to get into comic shops and try something new by offering...well...free comics books. Publishers of all sizes participate, sometimes using their free titles to promote cross-media franchises (I’m looking at you Marvel [...]

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Advertising Marketing PR, Movie Marketing, Movie Marketing Madness, Online, Out of Home, Social Media

Movie Marketing Madness: Miles Ahead

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. When Steve Jobs came out last year many people took issues with the number of artistic liberties the story took with what they were apparently expecting to be a straight biography of the Apple founder, particularly [...]

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Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Out of Home, Outdoor, Print, Social Media, Television

Movie Marketing Madness: Race

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. We Americans are, I’ve always felt, inconsistent in our appreciation for and embrace of our own history. On the one hand we look back so we can see how far we’ve come and try to learn [...]

pride_and_prejudice_and_zombies pic 2
Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Out of Home, Print, Social Media, Television

Movie Marketing Madness: Pride + Prejudice + Zombies

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. People like to think the current mashup culture is a relatively new phenomenon that can maybe be traced back to rap and hip-hop in the 80’s but that’s about as far back as it goes. This [...]

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Movie Marketing, Out of Home

Theatrical Movie Delivery Has Changed. Posters, Not So Much

When I worked at a movie theater back in the early 90’s, we always looked forward to getting a new shipment of one-sheets. Assuming they weren’t tagged to be returned to the distributor after we were done with them we could call “dibs” and buy the ones we really liked. But all of them had [...]

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Advertising Marketing PR, Mobile, Movie Marketing, Movie Marketing Madness, Online, Out of Home, Television

Movie Marketing Madness: Spectre

There is no bad in Bond. Oh sure there’s “lesser Bond” (I’m looking at you, Roger Moore) but for me at least even that lesser Bond is still a better time at the movies or with a movie than most other options. Not only am I just a big fan of spy stories, having grown [...]

tumblr clothing
Advertising Marketing PR, Out of Home

Tumblr’s Clothing Line Is A Smart Brand Extension

In the New York Times story about the new line of clothing launched by Tumblr, company spokesperson Valentine Uhovki says, ““We wanted every look to feel like a Tumblr post.” It’s hard to argue the results achieved that goal, though how much that does or doesn’t work for you will obviously vary. But their approach [...]