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Movie Marketing Madness: Baywatch

There was a running joke on “Friends” which had Joey and Chandler enjoying “Baywatch” at its most basic level: The lifeguards running along the beach. Even when they weren’t living in the same apartment, it was appointment television and “always keep them running” was the advice they had for the show. That was a key… Continue reading Movie Marketing Madness: Baywatch

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Movie Marketing Madness: Alien: Covenant

A couple years ago Prometheus sought to resurrect the world of Alien but did so by serving as a prequel to the story we’ve known so well for the last 40 or so years. It also took a very different approach to the story, seeking to document humanity’s first contact with the deadly Xenomorphs, but… Continue reading Movie Marketing Madness: Alien: Covenant

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Movie Marketing Madness: Everything, Everything

Maddy Whittier (Amandla Stenberg) is seriously ill in the new young adult tearjerker Everything, Everything. Her immune system is so compromised she can’t go outside but must remain indoors in a controlled and disease-free environment lest she is exposed to something her body can’t handle. Turns out that list includes Olly Bright (Nick Robinson), a… Continue reading Movie Marketing Madness: Everything, Everything

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Movie Marketing Madness: Wakefield

Howard Wakefield (Bryan Cranston) has a nice life as we meet him in the new movie Wakefield. He’s married to a lovely woman Diana (Jennifer Garner) and has two wonderful daughters. He commutes from the suburbs into the city to a job he’s successful at. One day he snaps, though, and has had it with… Continue reading Movie Marketing Madness: Wakefield

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Movie Marketing Madness: Paris Can Wait

The new movie Paris Can Wait stars Diane Lane and Alex Baldwin as, respectively, Anne and Michael. The two have been married for a while and love each other, but the excitement is gone, largely because he’s a successful movie producer who’s detached and inattentive to his wife. Still, they get on and have a… Continue reading Movie Marketing Madness: Paris Can Wait

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Movie Marketing Madness: Snatched

While she’d certainly had small parts before, 2015’s Trainwreck really announced Amy Schumer’s accession from her TV show to the big screen. Now she’s a regular presence and this week she’s back in the comedy Snatched. Schumer stars as Emily, a woman who has been dumped by her boyfriend just before they were supposed to… Continue reading Movie Marketing Madness: Snatched

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Movie Marketing Madness: King Arthur: Legend of the Sword

I think we can all agree that, to date, the definitive cinematic version of the King Arthur story was the one told in Monty Python and the Holy Grail. That’s just science. But this week director Guy Ritchie is going to throw another contender in the ring with King Arthur: Legend of the Sword. Despite… Continue reading Movie Marketing Madness: King Arthur: Legend of the Sword

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Movie Marketing Madness: The Dinner

Politics and family dynamics form the core story at the heart of The Dinner, getting a limited release this week. The movie stars Richard Gere as Stan Lohman, a congressman who’s beginning a campaign for governor with the support of his wife Claire (Rebecca Hall). Those ambitions are threatened by the actions of their 16-year-old… Continue reading Movie Marketing Madness: The Dinner

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Movie Marketing Madness: Guardians of the Galaxy Vol. 2

2014’s Guardians of the Galaxy was considered a big bet for Marvel, potentially the first substantial under-performing entry in the Cinematic Universe the company had built since 2008. That was largely because it was being put together with a far less serious tone than other movies, thanks largely to the casting of Chris Pratt in… Continue reading Movie Marketing Madness: Guardians of the Galaxy Vol. 2

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Movie Marketing Madness: The Lovers

Debra Winger and Tracey Letts star in the new slightly-dark romantic drama The Lovers, getting a limited release this week. The pair play Mary and Michael, a long-married couple whose relationship has grown comfortable and stale, predictable and uninspiring, with each one feeling like the other barely sees him or her. It’s gotten to the… Continue reading Movie Marketing Madness: The Lovers