Movie Marketing Madness: The House

Two veterans of “Saturday Night Live” team up in this week’s new release The House. Amy Poehler and Will Ferrell play Kate and Scott Johansen,…

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Movie Marketing Madness: Baby Driver

Director Edgar Wright is back, bringing his unique cinematic storytelling sensibilities to this week’s new release Baby Driver. Far from his collaborations with Simon Pegg…

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Movie Marketing Madness: Transformers: The Last Knight

[downs entire whiskey sour] Well, the Transformers are back, once more in the hands of director Michael Bay. It’s been 10 years since he first…

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Movie Marketing Madness: Cars 3

When we meet back up with Lightning McQueen (voiced by Owen Wilson) in Cars 3, he’s at a crossroads, so to speak, in his career…

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Movie Marketing Madness: Rough Night

“Childhood friends reuniting as adults” is a pretty well-worn genre, particularly since The Big Chill. Another entry into this field comes with this week’s Rough…

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Movie Marketing Madness: The Mummy

Universal is trying once more to revitalize its catalog of classic monsters with this week’s The Mummy. No, this isn’t a straight reboot of the…

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Movie Marketing Madness: Wonder Woman

She made a big impression in the less than 15 minutes of screentime she had in Batman v Superman: Dawn of Justice but now Wonder…

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Movie Marketing Madness: Baywatch

There was a running joke on “Friends” which had Joey and Chandler enjoying “Baywatch” at its most basic level: The lifeguards running along the beach.…

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Movie Marketing Madness: Alien: Covenant

A couple years ago Prometheus sought to resurrect the world of Alien but did so by serving as a prequel to the story we’ve known…

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Movie Marketing Madness: Guardians of the Galaxy Vol. 2

2014’s Guardians of the Galaxy was considered a big bet for Marvel, potentially the first substantial under-performing entry in the Cinematic Universe the company had…

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