Category: Media

One of the most frustrating experiences I have while reading or listening to the news is that there’s too often a complete lack of context about whatever story is being shared. This is true in many instances but most notably in instances where the story is clearly resulting from either a trend someone has decided … Continue reading Media Challenge: Add More Context

[Note: This is the final part of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery of goods as other consumer categories. To read the rest of the series, click here.] It’s important to look at how the OTT and subscription service industry is reflecting … Continue reading Direct to Consumer Entertainment: What’s Next?

[Note: This is Part 4 of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery of goods as other consumer categories. To read the rest of the series, click here.] A key trait of the D2C industry is its ability to target just the right … Continue reading Direct to Consumer Entertainment: Audience Targeting

[Note: This is Part 3 of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery of goods as other consumer categories. To read the rest of the series, click here.] The advent of digital storefronts like Apple’s iTunes and Amazon Prime Video began the steady … Continue reading Direct to Consumer Entertainment: Changing Consumer Preferences

[Note: This is Part 2 of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery of goods as other consumer categories. To read the rest of the series, click here.] As more and more media companies have pulled their content from aggregators, those aggregators have … Continue reading Direct to Consumer Entertainment: Brand Differentiation

[Note: This is Part 1 of a series on how the entertainment industry is adapting to the same changing preferences in the marketing and delivery of goods as other consumer categories. To read the rest of the series, click here.] For several years, TV networks and movie studios were anxious to get their shows and … Continue reading Direct to Consumer Entertainment: Brand Loyalty

The entertainment industry reflects and is prone to the same trends as the rest of the consumer goods industry.

It’s both heartening and kind of hilarious to read stories like this where Mic, in this instance, talks about how it feels the need to make changes to distribution to more intentionally and directly reach the audience, not relying on Facebook or other intermediary platforms. Facebook, an exec says, has done too much to deprioritize … Continue reading There’s No More Direct Connection to the Audience Than RSS