Selling The Village

You can read my full recap of the marketing for The Village at FilmThreat. So will the movies of M. Night Shyamalan hold up as well? Will we still be discussing The Sixth Sense twenty years from now? That may depend on two things: 1) How well this film does financially and 2) How well this film…… Continue reading Selling The Village

Selling Catwoman

You can read my full recap of the marketing for Catwoman at FilmThreat. So while they try to iron out the seemingly infinite number of problems getting a new Superman movie off the ground (Haaa!) and before the upcoming resurrection of the Batman franchise, they give us “Catwoman”. The character was introduced in 1992’s “Batman…… Continue reading Selling Catwoman

Selling I, Robot

You can read my full recap of the marketing campaign for I, Robot at FilmThreat. In “I, Robot”, Will Smith plays Del Spooner, a robot-phobic detective assigned to investigate how a robot may have violated the three laws inherent in its programming and murdered a human being. Based on the Isaac Asimov novel, this is…… Continue reading Selling I, Robot

Selling Spider-Man 2

You can read my full recap of the marketing for Spider-Man 2 at Film Threat. Trying hard to not get bogged down in hyperbole, “Spider-Man 2” is probably being looked at as the key to the summer movie season. Sure, we had the return of a familiar ogre (actually two if you count Vin Deisel),…… Continue reading Selling Spider-Man 2

Selling The Terminal

You can read my full recap of the marketing for The Terminal at Film Threat. So there are three major selling points to this movie: Spielberg, Tom Hanks and Catherine Zeta-Jones. The first two are just about money in the bank, despite Hanks’ latest being The Ladykillers, a movie that broke his string of unqualified…… Continue reading Selling The Terminal

Selling The Chronicles of Riddick

  You can read my full Movie Marketing Madness recap for The Chronicles of Riddick at Film Threat. That brings us to The Chronicles of Riddick which is the second movie in the Chronicles of Riddick franchise. What’s that? You didn’t know this was a franchise? Perhaps then you haven’t noticed that Pitch Black, the…… Continue reading Selling The Chronicles of Riddick

Selling Harry Potter and the Prisoner of Azkaban

You can read the full Movie Marketing Madness column for Harry Potter and the Prisoner of Azkaban at Film Threat: Unlike with The Lord of the Rings, there was no continuation of the story in 2003. Have you ever been talking with someone, had a really good conversation going, and then one of you gets up to…… Continue reading Selling Harry Potter and the Prisoner of Azkaban

Selling The Day After Tomorrow

It’s not so much that Emmerich, either with or without his sometimes partner Dean Devlin, makes bad movies, it’s just….yeah he makes bad movies. “Stargate” was passable if I had had enough to drink and was just making fun of Kurt Russell’s haircut, “ID4” was horrible and let’s not even discuss Godzilla. There’s no amount…… Continue reading Selling The Day After Tomorrow

Selling Shrek 2

I have little to no interest in the second Shrek movie. Mike Myers has overstayed his welcome (which ended after “Austin Powers 2”) and I never particularly cared for Cameron Diaz (at least I don’t need her to talk) and her “slightly ditzy but oh-so-playful chick” routine got old before it was new. Don’t even…… Continue reading Selling Shrek 2