My latest post for The Hollywood Reporter is a recap of the marketing campaign Disney has run to date for Frozen II. To thread the needle of appealing to several distinct age groups, Disney’s campaign has presented the movie as both familiar and new to the audiences that powered Frozen in 2013 to $1.27 billion … Continue reading Selling Frozen II
Selling Charlie’s Angels
My latest post for The Hollywood Reporter is a recap of the marketing campaign for Charlie’s Angels. Sony’s second attempt at a big-screen Angels franchise (which is sitting at 59 percent on review aggregator Rotten Tomatoes) is hoping to entice audiences with a campaign that’s heavy on exotic locations, incredible dresses and a strong message … Continue reading Selling Charlie’s Angels
Selling Doctor Sleep
My latest post at The Hollywood Reporter is a recap of the marketing campaign for Doctor Sleep. Warner Bros.’ marketing and promotions campaign has used connections to the original to make sure audiences understand this is a sequel, but that’s come at the expense of explaining this movie’s characters and story. Below is a closer … Continue reading Selling Doctor Sleep
Selling Terminator: Dark Fate
My latest post for The Hollywood Reporter is a recap of the marketing campaign for Terminator: Dark Fate. Not only does Dark Fate mark the long-awaited return of Hamilton to the Terminator series but also Cameron, who produced this latest installment and is co-credited with the story. Directed by Deadpool’s Tim Miller, the movie currently … Continue reading Selling Terminator: Dark Fate
Selling Zombieland: Double Tap
My latest post for The Hollywood Reporter is a recap of the marketing campaign for Zombieland: Double Tap. Sony’s marketing campaign for the film has leaned into the points that connected with audiences a decade ago while also offering more than a little self-aware humor to connect with those looking for a good laugh with … Continue reading Selling Zombieland: Double Tap
Selling Gemini Man
My latest post at The Hollywood Reporter is a recap of the marketing campaign for Gemini Man. Like 2016’s Billy Lynn's Long Halftime Walk, the marketing of Gemini Man has been dominated by discussions of the technical aspects of how the movie was shot in 3D 4K with a frame rate 120 frames per second. … Continue reading Selling Gemini Man
Selling Ad Astra
My latest post at The Hollywood Reporter is a recap of the marketing campaign for the Brad Pitt-starring drama Ad Astra. To sell the movie — not based on any existing property or material — the studio has run a campaign focused on the emotional drama of Pitt’s McBride and how he deals with his … Continue reading Selling Ad Astra
Selling Hustlers
My latest post at The Hollywood Reporter is a recap of the marketing campaign for Hustlers. The movie, tracking for a $25 million-plus opening weekend and with a 96 percent Fresh rating on Rotten Tomatoes, has been sold in its marketing and promotional campaign by the studio as a funny, glitzy and star-studded heist caper. … Continue reading Selling Hustlers
Selling It Chapter 2
My latest marketing recap at The Hollywood Reporter covers the campaign for It Chapter 2. With an 71 percent Fresh rating on Rotten Tomatoes, early reviews have labeled the much-anticipated sequel fun and ambitious, even if the nearly-three-hour running time is seen as overly long. To sell audiences on what may be the official kickoff … Continue reading Selling It Chapter 2
Selling Angel Has Fallen
My latest post for The Hollywood Reporter is a recap of the marketing campaign for Angel Has Fallen. To sell the movie, Lionsgate has mounted a campaign filled with action and drama along with an appeal for audiences looking for one last big screen thrill before summer ends. You can read the whole thing here.
