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Marketing Madness

This category contains 44 posts

Movie Marketing Madness: The Fundamentals of Caring

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. What will your second act look like? Many people have to figure out how to pivot their lives in the face of some external force or forces, be it the loss of a loved one, changes … Continue reading

Movie Marketing Madness: Popstar: Never Stop Never Stopping

Want to get Movie Marketing Madness via email? Sign up here. Then connect with MMM on Twitter and Facebook. Mockumentaries are tough to pull off. The filmmakers have to hit just the right tone in the story to make us care about the characters at the same time we recognize they’re acting like idiots, or … Continue reading

Marketing Madness: 11/16/09

A bunch of stories that I’m obviously not going to get around to writing anything longer than a sentence or two each about… Advertising/Marketing Brian Morrissey in Adweek covers new research from Publicis’ Performics shop that users of social networks may be more receptive to more traditional direct-response advertising than has previously been believed. Morriessey … Continue reading

Marketing Madness in 60 Seconds: 8/7/09

Advertising/Marketing With AMC releasing the “Mad Man Yourself” avatar creation tool the goal, as of these things are, is to get people to use the end result as their Twitter profile pic. That leads Brian Morrisey to point to profile pictures as the next great branding opportunity. Interactive ads are being tested on television in … Continue reading

Marketing Madness in 60 Seconds: 7/31/09

Advertising/Marketing The upfronts are finally beginning to move forward and the networks are finally starting to log some sales. It’s not like commercial time is flying off the shelf though, and the take for networks might be in the $1 – $1.5 billion range, down from over $9 billion last year – even though they’re … Continue reading

Marketing Madness in 60 Seconds: 7/24/09

Advertising/Marketing With so much speculation about what the FTC will do and especially with BlogHer happening right about now, everyone’s writing about mommybloggers and how they deal with marketers. There are stories about backlashes, advice about making sure those posts are segregated and more. David Griner has a great post up about this issue that … Continue reading

Marketing Madness in 60 Seconds: 7/17/07

Advertising/Marketing People are voluntarily sharing more information than ever before even as they don’t want advertisers mining their online behavior for the purposes of serving up ads, despite research that shows ad relevance – and subsequently click rates – go up as a result. That’s an interesting paradox of the current age that’s free of … Continue reading

Marketing Madness in 60 Seconds: 7/10/09

Advertising/Marketing The New York Times advises that ad agencies need to drop their problems with internet companies and make friends if they want to survive. We would laugh in this day and age if we read about advertisers having problems working the television broadcasters in the 1950s and we’ll probably laugh at how much hand-wringing … Continue reading

Marketing in Madness in 60 Seconds: 7/3/09

Advertising/Marketing Display ads will come to Dish Networks in early 2010 thanks to a partnership between that company and WPP’s GroupM. That system will likely then be rolled out to DirecTV and possibly even beyond that as addressable ads continue to be all the rage for cable television. Advertising executives have an idea of what … Continue reading

Marketing Madness in 60 Seconds: 6/26/09

Advertising/Marketing Yes, the FTC is looking into paid placements of online mentions that aren’t fully disclosed by the author. But I’m hoping that what Andy Beal says is right and that most writers won’t have to worry about it since there’s nothing wrong with what they’re doing. For those worried, a simple bit of disclosure … Continue reading

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