This Week Elsewhere – Week of 6/15/18

Adweek 11 Visual Artists Who Enlighten, Inspire and Bring the Impossible to Life: Freelance illustrator Dan Mumford developed his unique style from his love of comic books. Not surprisingly, superheroes, Star Wars and other pop culture items are well represented in his portfolio. (Note: This is part of Adweek’s Creative 100 series of profiles.) The … Continue reading This Week Elsewhere – Week of 6/15/18

This Week Elsewhere – 6/8/18

The Hollywood Reporter 'Ocean's 8' Marketing Bets On Cast's Star Power to Sell Heist Film: Ocean's 8, featuring a star-studded line-up that includes Sandra Bullock, Cate Blanchett, Anne Hathaway, Mindy Kaling, Sarah Paulson, Awkwafina, Rihanna and Helen Bonham Carter, is storming into theaters stateside on June 8 with high hopes from the studio to relaunch … Continue reading This Week Elsewhere – 6/8/18

This Week Elsewhere – Week of 5/25/18

The Hollywood Reporter How Disney's 'Solo: A Star Wars Story' Marketing Battled Franchise Saturation: With only five months separating the Han Solo film from 'The Last Jedi,' the studio faced unique challenges. Although it received mostly favorable reviews and boasts the buzzy presence of Donald Glover as Lando Calrissian, the Sabacc deck seems to have … Continue reading This Week Elsewhere – Week of 5/25/18

This Week Elsewhere – 5/11/18

The Hollywood Reporter Warner Bros. Bets on College Nostalgia for Melissa McCarthy's 'Life of the Party': The marketing campaign for the comedy included a university-centered premiere contest, trailers heavy on back-to-college jokes and posters highlighting the star power of the lead actress. Cinematic Slant Terminal – Marketing Recap: The lackluster effort shown here to sell … Continue reading This Week Elsewhere – 5/11/18