Category: Freelance

Adweek 11 Visual Artists Who Enlighten, Inspire and Bring the Impossible to Life: Freelance illustrator Dan Mumford developed his unique style from his love of comic books. Not surprisingly, superheroes, Star Wars and other pop culture items are well represented in his portfolio. (Note: This is part of Adweek’s Creative 100 series of profiles.) The … Continue reading This Week Elsewhere – Week of 6/15/18

The Hollywood Reporter 'Ocean's 8' Marketing Bets On Cast's Star Power to Sell Heist Film: Ocean's 8, featuring a star-studded line-up that includes Sandra Bullock, Cate Blanchett, Anne Hathaway, Mindy Kaling, Sarah Paulson, Awkwafina, Rihanna and Helen Bonham Carter, is storming into theaters stateside on June 8 with high hopes from the studio to relaunch … Continue reading This Week Elsewhere – 6/8/18

Cinematic Slant Cinematic Slant is where I write about movies, including the campaign recaps I’ve been doing since 2004 along with other news and opinions. Adrift – Marketing Recap: ...there are bits and pieces of several different genres coming together here. It’s very much a romance of the Nicholas Sparks variety, about two people who … Continue reading This Week Elsewhere – 6/1/18

The Hollywood Reporter How Disney's 'Solo: A Star Wars Story' Marketing Battled Franchise Saturation: With only five months separating the Han Solo film from 'The Last Jedi,' the studio faced unique challenges. Although it received mostly favorable reviews and boasts the buzzy presence of Donald Glover as Lando Calrissian, the Sabacc deck seems to have … Continue reading This Week Elsewhere – Week of 5/25/18

The Hollywood Reporter 'Deadpool 2' Marketing Blitz Bets on Too Much Being Just Enough: Ryan Reynolds isn't looking for respectability this time around, but maybe he's out to prove that the breakout hit wasn't a fluke. Cinematic Slant Cinematic Slant is where I write about movies, including the campaign recaps I’ve been doing since 2004 … Continue reading This Week Elsewhere – 5/18/18

The Hollywood Reporter Warner Bros. Bets on College Nostalgia for Melissa McCarthy's 'Life of the Party': The marketing campaign for the comedy included a university-centered premiere contest, trailers heavy on back-to-college jokes and posters highlighting the star power of the lead actress. Cinematic Slant Terminal – Marketing Recap: The lackluster effort shown here to sell … Continue reading This Week Elsewhere – 5/11/18

Cinematic Slant Cinematic Slant is where I write about movies, including the campaign recaps I’ve been doing since 2004 along with other news and opinions. What’s Your Favorite Book Scene That Didn’t Make It Into the Movie?: As I was writing two recent posts, one on whether or not we need to reevaluate The Circle … Continue reading This Week Elsewhere – 5/4/18

Adweek How 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War: All of that hype has led to the movie breaking records for Fandango advance ticket sales and an overall massive amount of buzz and anticipation. It’s also lead to a situation where a number of consumer products brands have looked to hitch their … Continue reading This Week Elsewhere – 4/27/18

The Hollywood Reporter How 'Avengers: Infinity War' Is Selling the "End Is Near" for a Neverending Series: As part of this big moment, the movie has also been billed as, to quote Marvel’s press materials, “the most ambitious crossover event in history.” While that claim has certainly provided a rich vein of material for memes … Continue reading This Week Elsewhere – 4/20/18

Cinematic Slant Cinematic Slant is where I write about movies, including the campaign recaps I’ve been doing since 2004 along with other news and opinions. How About Something New?: Derivative characters are fine, but they seem like a half-measure. Let’s stop rebooting the same handful of existing female action heroes that have been around for … Continue reading This Week Elsewhere – 4/13/18