Warner Bros. Goes Influencer for IT: Chapter 2 Tease

My latest column at Adweek is about a buzz-building campaign Warner Bros. has been running to build anticipation for IT: Chapter 2's first trailer. With…

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The Avengers Stand Up To Cancer

For Adweek, I wrote about the cross-promotional campaign that enlisted stars from Avengers: Endgame to raise awareness for Stand Up To Cancer. To promote the…

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Brand Ryan Reynolds

My latest contribution to Adweek is a look at how a promotion for Detective Pikachu fits right in with everything else Ryan Reynolds has done…

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Never Sleep Again Thanks to Will Smith’s Genie

Writing about the first appearance of Will Smith as Genie in a new Aladdin TV spot for Adweek was just a form of therapy. When…

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My latest post on Adweek looks at some of the most notable publicity beats and stunts selling a handful of movies this year. To make…

Continue reading → The Stunts Selling 2018’s Movies

Innovative Horror Marketing

My latest Adweek contribution hits some ways that horror movies have helped pushed marketing in interesting new directions and taken advantage of new, at the…

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Here’s Where It Gets Fun…

My latest for Adweek covers some of the aspects of Disney's marketing of SOLO to date and speculates on some of the choices the studio has made with how it's…

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A Very Interesting Oscars Moment

My latest Adweek column looks at this past Sunday's Oscars broadcast and all the reasons why it arrives at a very, very weird moment for…

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Netflix Bucks Convention with The Cloverfield Paradox

My latest at Adweek is, to the surprise of no one, on the big card Netflix played this past Sunday by releasing a commercial for…

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What Upcoming Movies Are Audiences Talking About?

My latest post at Adweek is a look at a list of the "most anticipated" upcoming films this year based on online chatter. I also…

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