My new post on The Drum looks at some of the tops top Hollywood directors have helmed commercials set to air during the biggest TV event of the year, the Super Bowl: One of the big stories already surrounding this year’s broadcast is that The Coen Brothers are directing their first TV commercial. If you … Continue reading Hollywood Directors and Super Bowl Spots
McDonald’s, Apple and Facebook Have Their Stories Told
My latest post at The Drum uses this week's release of The Founder to look at two other recent movies that have pulled back the curtain at the visionary (for good or ill) heads of Apple and Facebook. Drive along any interstate in this country and you’re likely to see multiple signs informing you of … Continue reading McDonald’s, Apple and Facebook Have Their Stories Told
Wonder Woman vs. Guardians of the Galaxy Vol. 2
My latest post on The Drum is up, this time looking at how audiences of different types are (or aren't) anticipating two of next year's biggest super hero movies, Wonder Woman and Guardians of the Galaxy Vol. 2. The two come out just a little over a month from each other - Wonder Woman on … Continue reading Wonder Woman vs. Guardians of the Galaxy Vol. 2
Studios Over-Promising on Franchises
My latest post on The Drum is available now. It's ostensibly a commentary on the first trailer for the Tom Cruise-starring The Mummy, but it winds up being about how studios are over-planning and over-promising on the "shared universe" front these days. There’s a startling lack of exposition in this first trailer. We’re not told … Continue reading Studios Over-Promising on Franchises
Some Odd Rogue One Products
My first post at The Drum is a look at some of the more questionable licensed product tie-ins for Rogue One: A Star Wars Story: Much has been written over the years about the role Star Wars and its subsequent sequels played in the expansion of licensed movie merchandise. The modern action figure market largely … Continue reading Some Odd Rogue One Products
Chris Thilk 