Category: Freelance – iMediaConnection

There are some interesting points raised in this ClickZ story about how search and filters are being utilized in the online movie distribution market. For the most part, ecommerce sites like Blockbuster or Netflix have taken an either / or mindset to the process of finding films, asking consumers to rely either on pure search or … Continue reading iMediaConnection – From Searches to Purchase

I've been writing about movie marketing for over two years now and have seen my fair share of innovation in that time. Most of it, though, has come in just the last six months or so of 2006. Sony created an official website for "Casino Royale" that was fully RSS enabled, shooting out updates whenever … Continue reading iMediaConnect – 2007 Movie Marketing Predictions

One of my biggest pet peeves when it comes to a movie's marketing campaign is a lack of consistency. There's nothing that bothers me more than a campaign where all the elements don't combine into one unified message and theme. Often a trailer and poster will present one view of a movie, only to have … Continue reading iMediaConnection – Movie Marketing and Brand Consistency

Back in 2004, I reviewed the campaign for the third Harry Potter film, "Harry Potter and the Prisoner of Azkaban." When I got to the section of the review where I dealt with the movie's official website, I experienced a feeling that I hadn't had when researching other movies' campaigns: complete and utter frustration. My … Continue reading iMediaConnection – Sticky Sites

Let's get one indisputable fact out of the way: movie marketing is about as blind and clueless about Chris Anderson's book, "The Long Tail," and its concepts as it gets. Almost all the effort -- not including a token push when the DVD is coming out -- is focused on getting the audience out on … Continue reading iMediaConnection – Movie Marketing and the Long Tail

I spend a lot of time talking about ways to improve online movie marketing efforts. Since the amount of time people spend online is ever increasing, it's a natural area for marketers of all stripes to move into. But it's important for movie marketers and others to remember that the online world exists because of … Continue reading iMediaConnection – Experiential Movie Marketing

Since I spend nearly my entire day online, either reading, working or just watching a guy dive through a urinal trough at a ballpark, websites interest me. Some are good, some are bad, some are just boring. But it seems like a lot of site creators aren't asking themselves a couple of simple but very … Continue reading iMediaConnection – Movie Marketing and Website Goals

The fear of copyright infringement -- and the potential legal consequences of such -- are the primary focus of a recent Los Angeles Times article about YouTube. Most of the quotes come from legal counsel at entertainment studios and from others who are approaching YouTube, and other video sharing sites, from a "how do we protect … Continue reading iMediaConnection – Movie Marketing Video Promotions

The ease with which blogs and podcasts have given just about everyone a voice that can be distributed around the world is a bit misleading and elusive. Starting a blog is incredibly easy and inexpensive; it's creating content and maintaining its place in the world that gets a tad tricky. That's why companies -- including movie … Continue reading iMediaConnection: Movie Marketing and New Media

I've been asked by iMediaConnection to author a series of short articles on movie marketing and how marketers can and should be utilizing interactive technologies. Before I get into that, though, a brief introduction of myself. I've been writing a column, and then a blog, called "Movie Marketing Madness", which is one of only two … Continue reading iMediaConnection – The Movie Marketing Brand Experience