Selling Be Cool

You can read my recap of the marketing campaign for Be Cool at FilmThreat. It’s not so much that John Travolta is a horrible, horrible actor; it’s that he’s a horrible actor who often headlines truly awful movies. The original “Get Shorty” is the rare exception to that rule though Travolta was quick to squash … Continue reading Selling Be Cool

Movie Marketing Madness: Summer Movie Preview

My latest column at Film Threat is a preview of some of the movies coming out this summer. These are movies I’m seeking out: Sequels to movies I liked, adaptations of books or – recently – comics I enjoyed or films with an actor or actress I already enjoy. This week I thought I would … Continue reading Movie Marketing Madness: Summer Movie Preview

Selling Constantine

You can read my full recap of the marketing campaign for Constantine at Film Threat. His latest movie finds Reeves playing some sort of spiritual being caught up in the eternal struggle between Heaven and Hell. It’s an adaptation of the successful Alan Moore graphic novel Hellblazer. The word adaptation should be used loosely since in … Continue reading Selling Constantine

Selling Lemony Snicket’s A Series of Unfortunate Events

You can read my full recap of the marketing campaign for Lemony Snicket's A Series of Unfortunate Events at FilmThreat. Carrey is arguably one of the biggest stars in the current age of cinema so the campaign for “Lemony Snicket” would be wise to put him upfront in any and all materials. To not do … Continue reading Selling Lemony Snicket’s A Series of Unfortunate Events