Warner Bros. has not had an easy time restarting the Batman ranchise. So much ill-will was generated by 1997’s "Batman & Robin" that riots the likes of which hadn’t been seen since revolutionary France sprung up across the nation. So the studio had to be sure they were doing it right the next time. The … Continue reading Selling Batman Begins
Selling Cinderella Man
You can read my full recap of the marketing campaign for Cinderella Man at Film Threat. On the one hand you have Russell Crowe, who always turns in a solid performance, even if he looks like he’d rather be somewhere else like in Proof of Life. He’s been the best part of some mediocre-at-best movies … Continue reading Selling Cinderella Man
Selling The Longest Yard
You can read my full recap of the marketing for The Longest Yard at Film Threat. Once again, Sandler mugs for the camera and acts like an ass, this time in a remake of the iconic Burt Reynolds film "The Longest Yard." Apparently studio executives weren’t aware it had already been remade, if in loose fashion … Continue reading Selling The Longest Yard
Selling Star Wars: Episode III – Revenge of the Sith
You can read my full recap of the marketing campaign for Star Wars: Episode III: Revenge of The Sith at Film Threat. Not a day has gone by since mid-1998 that Lucas and the marketing departments of his myriad organizations that haven’t been focused on the release of this, the final movie in the prequel … Continue reading Selling Star Wars: Episode III – Revenge of the Sith
Selling Hitchhiker’s Guide to the Galaxy
You can read my full recap of the marketing campaign for The Hitchhiker's Guide to The Galaxy at Film Threat. It’s been a twenty year journey for "The Hitchhiker’s Guide" to get to the big screen. Adams himself says in the introduction to a collection of the first four books that he had been working … Continue reading Selling Hitchhiker’s Guide to the Galaxy
Selling The Interpreter
You can read my recap of the marketing campaign for The Interpreter at Film Threat. Nicole Kidman teaming up with Sean Penn, who has emerged as one of the finest actors of this generation after narrowly avoiding becoming typecast as Spicoli for life seemed very interesting to me. Couple that with the direction of Sydney … Continue reading Selling The Interpreter
Film Threat’s 2005 Summer Movie Preview
I contributed a few lines to this look by the FilmThreat staff at this summer's raft of big-budget silliness. Surf on over and see cheap one-liners from myself, Pete Vondar Haar, Eric Campos and others.
Selling Sahara
You can read my recap of the marketing campaign for Sahara at Film Threat. “Sahara” tells the story of… look, does it really matter? Present Maguffin. Insert unassuming hero-type into mythical/mystical/historical premise amongst exotic locales. Turn on Apple II-E to handle CGI. Don’t worry about script (indeed some recent movies seem to be actively avoiding … Continue reading Selling Sahara
Selling Sin City
My latest post at Film Threat is a recap of the marketing campaign for Sin City. I have to admit to not being familiar with the Sin City graphic novels. I love Frank Miller’s work on The Dark Knight Returns and was conversational if not learned on his run on Daredevil. That being said I … Continue reading Selling Sin City
Selling Miss Congeniality 2
You can read my full recap of the marketing campaign for Miss Congeniality 2 at FilmThreat. Sandra Bullock is done. Has been since about five minutes after "Speed 2" opened. Her career since then reminds me of that old Borscht-belt joke: This woman died six months ago, but no one has remembered to tell her. … Continue reading Selling Miss Congeniality 2