Selling Cinderella Man

You can read my full recap of the marketing campaign for Cinderella Man at Film Threat. On the one hand you have Russell Crowe, who always turns in a solid performance, even if he looks like he’d rather be somewhere else like in Proof of Life. He’s been the best part of some mediocre-at-best movies … Continue reading Selling Cinderella Man

Selling Star Wars: Episode III – Revenge of the Sith

You can read my full recap of the marketing campaign for Star Wars: Episode III: Revenge of The Sith at Film Threat. Not a day has gone by since mid-1998 that Lucas and the marketing departments of his myriad organizations that haven’t been focused on the release of this, the final movie in the prequel … Continue reading Selling Star Wars: Episode III – Revenge of the Sith

Selling Hitchhiker’s Guide to the Galaxy

You can read my full recap of the marketing campaign for The Hitchhiker's Guide to The Galaxy at Film Threat. It’s been a twenty year journey for "The Hitchhiker’s Guide" to get to the big screen. Adams himself says in the introduction to a collection of the first four books that he had been working … Continue reading Selling Hitchhiker’s Guide to the Galaxy

Selling Sahara

You can read my recap of the marketing campaign for Sahara at Film Threat. “Sahara” tells the story of… look, does it really matter? Present Maguffin. Insert unassuming hero-type into mythical/mystical/historical premise amongst exotic locales. Turn on Apple II-E to handle CGI. Don’t worry about script (indeed some recent movies seem to be actively avoiding … Continue reading Selling Sahara