Selling Shazam!

The marketing of Shazam! is the subject of my latest column at The Hollywood Reporter. With an opening weekend estimated to bring in between $45…

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My latest post at The Hollywood Reporter is a recap of the marketing for Dumbo. The marketing has touted how grand the scale of the…

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My latest contribution at The Hollywood Reporter is a recap of the marketing campaign for Us. Universal has mounted a campaign that emphasizes the movie’s…

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Selling Captain Marvel

My latest post at The Hollywood Reporter is a recap of the campaign for Captain Marvel. Before the future is written, though, Captain Marvel takes…

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Selling How to Train Your Dragon: The Hidden World

My latest post for The Hollywood Reporter is a recap of the marketing campaign for How to Train Your Dragon: The Hidden World. As of…

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Selling Alita: Battle Angel

My latest contribution to The Hollywood Reporter is a recap of the marketing campaign for Alita: Battle Angel. With a screenplay from James Cameron and…

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Selling The LEGO Movie: The Second Part

My full recap of the marketing campaign for THE LEGO MOVIE: THE SECOND PART is up at The Hollywood Reporter. Five years ago, The Lego…

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Selling Glass

You can read my full recap of the marketing campaign for Glass at The Hollywood Reporter. Based on the popularity of Split and the renewed…

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Selling Bumblebee

My latest movie marketing recap is up at The Hollywood Reporter. After five features with Michael Bay directing big freaking robots and increasingly over-the-top stories,…

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Movie Marketing Madness: The Little Hours

Religious humor is funny, at least if you’re the kind of person who can laugh at themselves to any extent. Seeking to test the boundaries…

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