Selling Alita: Battle Angel

My latest contribution to The Hollywood Reporter is a recap of the marketing campaign for Alita: Battle Angel. With a screenplay from James Cameron and…

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Selling The LEGO Movie: The Second Part

My full recap of the marketing campaign for THE LEGO MOVIE: THE SECOND PART is up at The Hollywood Reporter. Five years ago, The Lego…

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Selling Glass

You can read my full recap of the marketing campaign for Glass at The Hollywood Reporter. Based on the popularity of Split and the renewed…

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Selling Bumblebee

My latest movie marketing recap is up at The Hollywood Reporter. After five features with Michael Bay directing big freaking robots and increasingly over-the-top stories,…

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Movie Marketing Madness: The Little Hours

Religious humor is funny, at least if you’re the kind of person who can laugh at themselves to any extent. Seeking to test the boundaries…

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Movie Marketing Madness: The House

Two veterans of “Saturday Night Live” team up in this week’s new release The House. Amy Poehler and Will Ferrell play Kate and Scott Johansen,…

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Movie Marketing Madness: Baby Driver

Director Edgar Wright is back, bringing his unique cinematic storytelling sensibilities to this week’s new release Baby Driver. Far from his collaborations with Simon Pegg…

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Movie Marketing Madness: Despicable Me 3

Universal and Illumination are back for another go around with Despicable Me 3, the second sequel in the surprisingly successful franchise that also spun-off Minions…

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Movie Marketing Madness: Okja

Set in South Korea, the latest Netflix original film Okja is also the latest movie from director Bong Joon Ho, he of Snowpiercer, The Host…

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Movie Marketing Madness: The Beguiled

Sophia Coppola returns to the director’s chair with this week’s The Beguiled. A remake of the 1971 film starring Clint Eastwood and Geraldine Page, this…

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