There's an ongoing meme about creating a blacklist of irresponsible PR folks, the gist of which is nicely summarized here by Shel Holtz. Basically some bloggers are beginning to complain that PR practitioners are sending out these horrendous blast emails that contain gushing prose, overembelashed copy and most importantly a lack of understanding as to … Continue reading Blacklisting PR pros
The PR tool set
I've been thinking about this for a while now. What tools should a public relations practitioner have at their fingertips? I'm not talking about basics like the ability to write. I'm talking about actual tools to use. The press release. I don't care what Steve Rubel or others think, the press release - or at … Continue reading The PR tool set
Great minds think alike
This past Monday's edition of For Immediate Release included a comment by Sebastion Keil. Sebastian is a blogger/PR practitioner who was looking for input on launching a blog for a car rental agency he works for. The idea had been floated in a meeting of the CEO blogging as well as including posts from the … Continue reading Great minds think alike
Trust is a good thing
Beyond PR points us to this survey on journalism and trust. I think it's good that journalists have a healthy distrust of blogs and corporations. We need more of that skepticism to be brought to all aspects of reporting, especially on TV, in order to see the king has no clothes. Reporters and writers should … Continue reading Trust is a good thing
Using blogs for corporate PR
There is nothing scary about a blog. Blogs are not a super-virus that will destroy everything on the planet. They're not like the engine of a 747 where all anyone lacking years of education and on the job experience can do is stand back and jiggle the wires. Blogs are just another tool. So why … Continue reading Using blogs for corporate PR
The future of RSS feeds
WARNING: There's going to be an extraordinary amount of hubris in this post. You've been warned. I think Steve Rubel is wrong in his prediction regarding RSS feeds. Rubel thinks publishers should hide full-text RSS feeds behind a registration wall for paying subscribers and make partial-text feeds freely available. But I have to ask what … Continue reading The future of RSS feeds
MediaPost comments on shoddy blog data
The main problem with this commentary by George Simpson is that it relies on the Pew survey showing blogs had no real influence in the 2004 presidential election. The incredibly low number of blogs used in the survey has already been picked apart. In addition to that, some of the "blogs" used in the survey … Continue reading MediaPost comments on shoddy blog data
MarketingSherpa Misses the point on RSS
First off, let me state I'm a big fan of MarketingSherpa so no offence is intended toward the work they do. That being said, their latest report on RSS is all wrong. One of the reasons they state for companies not to embrace RSS as a communications tool is it's lack of market penetration. They … Continue reading MarketingSherpa Misses the point on RSS
Promotional Blogs on the Rise
Promotional Blogs on the Rise This article from ClickZ makes its point rather well: Marketers are increasingly successful at luring consumers into participating in a campaign. That could take the form of directing the consumer to a blog (or other website), call a number or some other interactive experience. It's great and more power to … Continue reading Promotional Blogs on the Rise
Warner Brothers Sponsors Podcaster
Warner Bros. - more accurately their Reprise Records subsidiary - are sponsoring a podcast dealing with music and entertainment. This story doesn't have to do with movies but the possibility of this practice moving into movie-related podcasts is of course right around the corner. Podcasting is an as-yet untapped market for both advertisers as well … Continue reading Warner Brothers Sponsors Podcaster