There’s a concept that’s pervasive in the content marketing field that each time you put your brand and message in front of the audience - wherever they are in the customer journey - you should “delight” them. It’s not a bad idea. It encourages you to find new and interesting ways to create a positive … Continue reading Aligning Content Marketing Objectives to Reality
How content marketing is received depends greatly on factors outside of the control of the marketers.
Content marketing can't please everyone all the time, nor should it be expected to.
There’s a concept that’s pervasive in the content marketing field that each time you put your brand and message in front of the audience - wherever they are in the customer journey - you should “delight” them. It’s not a bad idea. It encourages you to find new and interesting ways to create a positive … Continue reading Content Marketing is Creative, and Creativity is Sometimes Offensive
I'm aware that some, if not most, of readers of this blog are students of Prof. French. No doubt you are, have or will be going through some sort of class on public speaking and presentation preparation. I remember mine quite well as quite possibly one of the most uncomfortable classes I ever took in … Continue reading Preparing the presentation
Everyone is probably familiar with Technorati. If not a quick primer: Technorati is a blog-specific search engine who has carved out a niche by selling people on the concept of "tracking the conversation." For instance, if you search Technorati for "Skype" you would find all blogs talking about Skype and be able to track the … Continue reading Why I now get Technorati
I love this list of someone's daily routine while writing a novel.Matt McAlister points us to a one-click RSS subscription solution.Despite the fact that we keep hearing RSS has yet to reach any notable market penetration MediaPace says, "RSS is coming of age."The Wikipedia is getting more and more popular as both a research tool … Continue reading Quick Takes: 9/8/05
According to a survey RSS use is on the rise among key influencers. To anyone who's been paying attention for the last year at least this should come as a no-brainer. For anyone who hasn't, now's the time to start paying attention to this.Over at AdJab I noted how IDG Entertainment had started an ad-supported … Continue reading Quick Takes: 8/29/05
It's vitally important that everyone realize that, no matter what Microsoft or Google might want to call it, that influencers use RSS. That's why it's so frustrating whenever I come across a website that doesn't offer it - it's like they're willfully ignoring an important segment, which is not a great way to do business. … Continue reading Quick Takes: 8/24/05
I'd be more excited about the L.A. Times move toward podcasting, but the fact is the podcast is the only part of the website there's an RSS feed for. As my grandma used to say, come in or stay out but shut the damn door already. Even more rational for Microsoft's proposed shift away from … Continue reading Quick Takes: 8/22/05