I pretty much disagree completely with the premise of this post, which is that links are a distraction from and interruption of the online reading experience. But it’s important to keep in mind how the use of links in posts and stories has evolved and consider what the original purpose of linking was and what […]
Over the holiday weekend news broke that The Wall Street Journal would be shutting down eight blogs dedicated to specific verticals and topics. The newspaper’s editors cited the changing audience and constantly evolving technology that has made the blogs largely redundant. The key point in the story for me is this: The Twitter accounts created […]
Last year Medium made a big push to line up a number of high-profile publishers to migrate to its site. It was part of Medium’s ongoing balancing act between being a straight-up publishing platform a la WordPress and a publishing company with a number of brands under its umbrella. It attracted The Ringer, Film School […]
In its continued quest to be a full-fledged publishing platform and not just a social network, LinkedIn has introduced a set of new features and functionality for those who want to write longer posts. It’s updated the interface to be a little less clunky, made it easier to add and edit in-post media like photos […]
There’s a certain strain of the content marketing world that says to encourage engagement on blog posts you should end with a question or, better yet, a series of questions. I’ve always understood where this advice was coming from, but have never found it useful or attractive myself. Ending with a question almost always means […]
The New York Times is shutting down its Bits blog but, as has happened a few times in the media world now, it’s not that the content or the editorial mission is going away, it’s just that it’s being absorbed into the larger Tech section coverage. This is part of a larger trend recently of […]
A new study, via eMarketer, shows that SEO professionals most highly value blog KPIs that, unsurprisingly, are most closely aligned with SEO tactics. So metrics like social shares, back links and more all rank very highly while total page views and comments are far down the list. It’s not unusual for marketers – or anyone […]
It’s kind of amusing to see the verbal gymnastics Facebook goes through to not use the word “blog” in their news about an update to the Notes feature that allows for long-form posts. But that’s what they are. Everyone is comparing this to Medium and there are certainly similarities, particularly in how this looks and […]
The Washington Post today is talking about Medium and the disruptive role it’s trying to play in the media world, positioning the site as the go-to outlet for politicians, celebrities and others to post their op-eds. There are an increasing number of media outlets who are using Medium as their primary long-form publishing outlet. Backchannel […]
The only way you’ve been able to read or be alerted to new posts by writers on Medium has, up until now, been on the site itself. The site – which seems to embrace how it is both a publisher and a platform at the same time it says it’s neither, really – has adopted […]
