Revenge of the Sith teaser poster

I'll kick this off with the latest (and reportedly last) entry into my favorite film cycle of all time, Star Wars. To date two materials have been released to the general public for Episode III - Revenge of the Sith: the teaser poster and a trailer. The poster works for me, but not as a … Continue reading Revenge of the Sith teaser poster

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MMM – Bridget Jones – The Edge of Reason

You can read my full recap of the marketing for Bridget Jones - The Edge of Reason at Film Threat. Barring Cameron Crowe writing “Maguire 2: Electric Boogaloo”, the role of Bridget Jones presented her with her one chance at a “signature” character. I personally didn’t see it as I had to help negotiate an … Continue reading MMM – Bridget Jones – The Edge of Reason

MMM – The Incredibles

You can read my full recap of the marketing for The Incredibles at Film Threat. Pixar, however, has stepped in to offer the proverbial cold (but not too cold) rich full lager to an audience that has had nothing but Meister Brau thrown at them since its last offering arrived in Finding Nemo. Having built a … Continue reading MMM – The Incredibles

MMM – The Politics in Movies Special Edition

You can read my full column on the marketing of movies featuring politics at Film Threat. Movies that delve into the realm of politics are no different, especially in an election year. When the population’s attention is being consistently brought toward a presidential race then movies that deal with political issues are given fair amounts … Continue reading MMM – The Politics in Movies Special Edition

MMM – Ray

You can read my full recap of the marketing for Ray at Film Threat. But “Ray” may be different. Talk of an academy award nomination for Jamie Foxx has already begun and many early reviews tag this movie as an entertaining but fair and unvarnished look at the life (or at least it’s high points) … Continue reading MMM – Ray

Movies on the Brain: The Day After Tomorrow

WATCHED: 10/19/2004 I had reviewed the campaign for this one in my Movie Marketing Madness column at FilmThreat and now get to trash the actual movie. Who says life doesn't have it's perks? 0:00 - There are certain studio logos that will always be associated with specific movies for me. The 20th Century Fox opening … Continue reading Movies on the Brain: The Day After Tomorrow

MMM – Sideways

You can read my full recap of the marketing for Sideways at Film Threat. This week, though, I decided to skip the most obvious target of derision, Ben Affleck’s new film “Surviving Christmas” and choose a movie I was actually looking forward to seeing: “Sideways” by Alexander Payne (About Schmidt, “Election”). Sideways stars Paul Giamatti … Continue reading MMM – Sideways

MMM – Taxi

You can read my full recap of the marketing for Taxi at Film Threat. As it is, Jimmy Fallon (can anyone actually tell the difference between him and Chris Kattan?) and Queen Latifah (who I can only assume is holding someone’s child hostage in exchange for a film career) star as a cop and a … Continue reading MMM – Taxi

MMM – Shark Tale

You can read my full recap of the marketing for Shark Tale at Film Threat. So Dreamworks now shows up to the CGI-animated underwater story an hour and a half into the party and, to make matters worse, they forgot to bring the beer. Dreamworks’ philosophy seems to be to make movies that are “edgy” … Continue reading MMM – Shark Tale

And the best part is it saves gas!

Beginning a couple weeks ago I decided to try out Blockbuster's online rental service. I'd like to say I chose Blockbuster over Netflix based on some residual company loyalty from the eight or nine months I worked for them, but the honest truth is that it came down to $19.99 a month over $21.99 a … Continue reading And the best part is it saves gas!